TORONTO, Dec. 17 /CNW/ - Minister of Finance and Windsor-Tecumseh MPP
the Honourable Dwight Duncan joined LCBO President and CEO Bob Peter
today to officially re-open the LCBO Parkway Plaza store at 7201
Tecumseh Road East and announce plans to open a new full-service LCBO
store at the same shopping centre late next year.
"The new store will replace this current location and will significantly
increase product selection and service in the area," said Duncan. "It
will offer more shopping space, more products and create jobs during
the construction of the new store."
The new store, which will replace the current Parkway Plaza store, will
have 8,000 square feet of shopping space - 2,000 square feet more than
the current location. It will also offer almost 2,800 products,
including a Vintages fine wine and premium spirits section with 300 to
500 products. The current location offers 2,100 products in total,
including about 300 Vintages selections.
The eye-catching Best of Ontario section will prominently showcase some 200 Ontario VQA wines, including
the largest selection of Lake Erie North Shore and Pelee Island wines
to be found anywhere. The wines will be displayed by grape varieties
such as Chardonnay, Pinot Noir, Riesling, Cabernet Sauvignon and more.
This innovative approach to displaying products has proven popular with
customers in Best of Ontario displays at LCBO stores in St. Catharines and Oakville.
"Customer research shows us that the population of this area is
projected to grow by 10 per cent in the next 10 years," notes Peter.
"This store is designed to meet the needs of that growing customer
base. With its wide range of products and services, this store will
enhance LCBO service in the Windsor area and appeal to U.S. shoppers as
Minister Duncan also noted that new and improved LCBO stores not only
increase customer satisfaction but they have helped the LCBO deliver 16
consecutive record dividends to the province, including an all-time
high $1.41 billion dividend in fiscal 2009-10.
The new store will also have large chilled sections for beers and
ready-to-drink cocktails and coolers, mixed-drink displays, a portable
tasting counter and a gift section. All staff will have product
knowledge and responsible service training.
"Well-trained LCBO staff play an important role in keeping alcohol out
of the hands of minors and intoxicated individuals who might drink and
drive," noted Peter. "Last year LCBO employees challenged over 2.6
million individuals for reasons of age and intoxication and refused
service to 155,000 - 82 per cent for age-related reasons."
NEW LCBO PARKWAY PLAZA STORE
7201 TECUMSEH ROAD EAST (NEAR LAUZON PARKWAY)
New 12,000 square-foot LCBO Parkway Plaza full-service store will
significantly increase product selection and service in the area
The new store will have 8,000 square feet of shopping area - 2,000 more
than the current Parkway Plaza location - and it will offer almost
2,800 wines, spirits, beers, ready-to-drink cocktails and coolers and
beverage alcohol gift packs - an increase of about 700 products
It will also introduce southwestern Ontario's first Best of Ontario section. This eye-catching display will have more than 200 VQA wines
displayed by grape variety, e.g. Chardonnay, Riesling, Merlot, Pinot
Noir and more including the largest selection of Lake Erie North Shore
and Pelee Island wines offered anywhere.
The new store will also feature a large Vintages fine wine and spirits
section, offering some 300-500 premium products -100-200 more than the
There will be large chilled sections for wines and beers and
ready-to-drink cocktails, as well as mixed-drink displays, a portable
tasting counter and a gift section.
The product mix will be based on market research, matching products and
services to local tastes and demographics, and community interests.
LCBO market research projects the area population will grow by about 10
per cent in the next 10 years.
The store will also have a product consultant who can advise customers
and licensees on menu and party planning, cellaring and stocking a bar,
and a WOW (World of Ontario Wines) Leader -- a staff member designated
to promote Ontario wines. All staff will have completed product
knowledge and responsible service training.
Hours of operation are 9:30 a.m. to 10:00 p.m. Monday to Saturday, and
11:00 a.m. to 5:00 p.m. on Sunday.
For further information: For further information:
Chris Layton, LCBO Media Relations Co-ordinator
Tel. 416 864-6772; Cell. 416 587-3729; Fax. 416 864-6850; E-Mail:firstname.lastname@example.org