Lay's Increasing Production of Lay's Chalet Sauce Chips to Meet Demand and Prepare for November Retail Launch

TORONTO, Sept. 20, 2016 /CNW/ - Wow Canada, you really love Lay's Chalet Sauce potato chips! Since its launch on September 5th, Canadians from coast-to-coast have been buzzing about this unique Canadian delicacy and clamoring to get their hands on a bag.  If you missed out, don't worry, more is on the way! New shipments of Lay's Chalet Sauce potato chips will be arriving at Swiss Chalet restaurants nationally throughout the month of September, with limited quantities available.  What's more, plans are underway to expand this wildly-successful release to retail on November 1st.

"We knew Canadians would have a sweet spot for Lay's Chalet Sauce chips, but the response has been beyond our expectations," says Shereen Yasseen, Senior Director of Marketing – Frito Lay, PepsiCo Foods Canada. "We're ramping up production as quickly as possible to get more bags into Swiss Chalet restaurants nationally in advance of our November 1st retail launch. "

Swiss Chalet's secret recipe sauce has been a staple with Canadian families since 1954, developing a cult following among Canadians. The launch of Lay's Chalet Sauce chips have proven Canadians' love for the restaurant's famous flavour.

"Canadians have flocked to restaurants across the country for the 'most Canadian chip' ever and this overwhelmingly positive response has resulted in many locations selling out within days of launch," says Lindsay Robinson, Director of Marketing – Swiss Chalet, Cara Operations Limited. "We are beyond excited about our guests' love for the Lay's Chalet Sauce chips and our goal is to restock our restaurants as quickly as possible so that fans can satisfy their craving once again!"

Canadian Chalet sauce lovers the countdown is on! Beginning November 1, Lay's Chalet Sauce potato chips will be available at mass retailers and grocery stores across the country in 255g, 66g and 40g bags. Quantities will be limited so get yours while they last!

About Lay's

Lay's potato chips are Canada's favourite potato chip brand, leading the market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands.  For more information, please visit

About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units.  PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks business.  PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana.  For more information, please visit  

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

About Swiss Chalet
Swiss Chalet® is all about real food made fresh daily by real people. That's why we've been a Canadian favourite since our doors first opened way back in 1954. We're known for our fresh, never frozen Canadian rotisserie chicken, and our fresh-cut daily fries. We're also known for our Signature Chalet Dipping Sauce that is simmered to perfection every day. Whether it's in the dining room, take-out, or delivery, we at Swiss Chalet® are committed to providing high quality food with home-style Canadian service. 

About CARA
Founded in 1883, Cara is Canada's oldest and largest full-service restaurant company.  Cara franchises and/or operates restaurant brands that include Swiss Chalet, Harvey's, Kelsey's, East Side Mario's, Montana's, Milestones, Prime Pubs, Bier Markt, New York Fries and Landing restaurants. As at June 26, 2016, Cara had 1,003 restaurants, 958 of which were located in Canada and the remaining 45 locations were located internationally.  Of Cara's 1,003 restaurants, 88% are operated by franchisees and 65% are based in Ontario.  Cara is a publicly traded company whose shares trade on the Toronto Stock Exchange under the ticker symbol CAO.  More information about the Company is available at

SOURCE PepsiCo Canada

Image with caption: "Lay’s Increasing Production of Lay’s Chalet Sauce Chips to Meet Demand and Prepare for November Retail Launch (CNW Group/PepsiCo Canada)". Image available at:

For further information: For media inquiries, contact: Alyssa Katzikowski, Citizen Relations, | 416-934-8416


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890