Lay's® Canada announces the four finalist flavours for the Do Us a Flavour™ contest

 

MISSISSAUGA, ON, Aug. 5, 2015 /CNW/ - Potato chip lovers from coast to coast were inspired by their favourite foods and the Canadian regions that remind them of their yummiest flavour experiences. After receiving almost 950,000 flavour submissions, Lay's Canada is excited to reveal the four finalist flavours for this year's Do Us a Flavour Tastes of Canada contest:  

  • Inspired by Western Canada: Cowboy BBQ Beans on Lay's Wavy by Brenda Boghean
  • Inspired by Ontario: Butter Chicken on Lay's Original by Darryl Francispillai
  • Inspired by Quebec: Montreal Smoked Meat on Lay's Original by Zdravko Gunjevic
  • Inspired by Atlantic Canada: PEI Scalloped Potatoes on Lay's Original by Jordan Cairns

It's now up to Canadians to choose the winning flavour by trying all four and voting for the yummiest from August 11 until September 30. Canadians can vote once per day on each of the following platforms:  

  • Lays.ca/Flavour
  • Text VOTE to 101010
  • Tweet using one of the flavour finalist voting hashtags
  • Instagram one of the flavour finalist voting hashtags

Voting hashtags for Twitter and Instagram are: #VoteCowboyBBQBeans, #VoteButterChicken, #VoteMontrealSmokedMeat and #VotePEIScallopedPotatoes.

The flavour finalist that garners the most votes will win the $50,000 grand prize plus one per cent of their flavour's future sales once the voting period ends.

"The flavour submissions not only reflected the diverse tastes, but also the diverse regions across our fantastic country," says Susan Irving, Senior Director of Marketing – Core Brands, PepsiCo Food Canada. "Selecting our four Do Us a Flavour finalists was not an easy task. The challenge that lies ahead for them now is to win over the taste buds and votes of potato chip fans across Canada. As voting kicks off, I encourage all Canadians to try all four flavours and vote for the yummiest – I'm excited to see which flavour they choose!"  

Canadians will have to act fast if they want to try all four finalist flavours – they will be available nationwide in early August for a limited time only. The next great Lay's potato chip flavour will be announced and available across Canada in late November.

So what's the inspiration behind the four flavours anyway? Let's fill you in!

Inspired by Western Canada: Cowboy BBQ Beans on Lay's Wavy: Born and raised in Calgary, Alberta for Brenda Boghean heading to the rodeo is a tradition. One of her favourite parts of the festival is the delicious food. Beans, slow-cooked in BBQ sauce, served alongside her favourite cut of beef is the quintessential rodeo dish and really captures the essence of cowboy culture.

Inspired by Ontario: Butter Chicken on Lay's Original: Darryl Francispillai, from Mississauga, Ontario, was inspired by his South Asian heritage and love of Indian food for his Butter Chicken Flavour. It's one of his favourite dishes and a nod to multiculturalism!

Inspired by Quebec: Montreal Smoked Meat on Lay's Original: Montreal Smoked Meat sandwiches are emblematic of their namesake city's cuisine. Zdravko Gunjevic from Waterloo, Ontario was inspired to create the flavour because it's such a delicious dish that not only can you order them in delis throughout Quebec but throughout Canada and around the world too! 

Inspired by Atlantic Canada: PEI Scalloped Potatoes on Lay's Original: Inspired by Atlantic Canada's reputation for potato cultivation, one of Burlington, Ontario's Jordan Cairns' fondest memories of growing up was when he sat down to big family dinners on Friday nights and holidays. His favourite side dish at these meals was always the freshly baked, rich and cheesy scalloped potatoes.

The Lay's Do Us a Flavour contest has been held in numerous countries around the world and has generated an incredible response with millions of flavour submissions. Since 2013, the Canadian contest has received more than 2.7 million flavour ideas from fans across the country. From the UK to India, Australia to South Africa and most recently the US, the Do Us a Flavour campaign has resulted in a wide spectrum of chip flavour ideas created by consumers including Pulled Pork (UK), Hamburguesa (Argentina), Mastana Mango (India), Walkie Talkie Chicken (South Africa) and Wasabi Ginger on Lay's Kettle Cooked (US).

More details and official contest rules are available at Lays.ca/Flavour.

About Lay's
Lay's potato chips are Canada's favourite potato chip brand, leading the market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands. For more information, please visit Lays.ca.

About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit PepsiCo.ca.   

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit PepsiCo.com.

SOURCE PepsiCo Canada

Image with caption: "2015 Lay’s Do Us a Flavour finalist flavours. Canada decides the winning flavour, vote at www.Lays.ca/Flavour until Sept. 30. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20150805_C7743_PHOTO_EN_471680.jpg

Image with caption: "Inspired by Western Canada, Cowboy BBQ Beans on Lay’s Wavy by Brenda Boghean from Calgary, Alberta. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20150805_C7743_PHOTO_EN_471671.jpg

Image with caption: "Inspired by Ontario, Butter Chicken on Lay’s Original by Darryl Francispillai from Mississauga, Ontario. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20150805_C7743_PHOTO_EN_471674.jpg

Image with caption: "Inspired by Atlantic Canada, PEI Scalloped Potatoes on Lay’s Original by Jordan Cairns. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20150805_C7743_PHOTO_EN_471676.jpg

Image with caption: "Inspired by Quebec: Montreal Smoked Meat on Lay’s Original by Zdravko Gunjevic. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20150805_C7743_PHOTO_EN_471678.jpg

For further information: Andrea Helmer, PRAXIS, O: 905-949-8255 x 231, C: 416-453-2218, andrea@praxispr.ca; Stephanie Kovacs, PRAXIS, O: 905-949-8255 x 244, C: 905-929-7557, stephanie@praxispr.ca

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