TORONTO, Sept. 6, 2016 /CNW/ - Brace yourselves Canadian chip lovers! For the first time ever, Canadians will have the chance to enjoy the savoury Chalet sauce they love on the country's favourite potato chips. Lay's and Swiss Chalet have partnered to bring Canadians a truly Canadian delicacy, Lay's Chalet Sauce potato chips.
"Lay's is constantly in pursuit of new flavours to excite Canadian chip lovers and Lay's Chalet Sauce potato chips are no different," says Shereen Yasseen, Senior Director of Marketing - Frito-Lay Core & Global Brands, PepsiCo Foods Canada. "This creation combines a classic Canadian flavour with Canada's favourite potato chips made from homegrown potatoes, giving our fans a new way to enjoy a taste they love."
Swiss Chalet's secret recipe sauce has been a staple with Canadian families since 1954, developing a cult like following where Canadians will do just about anything for (and with) the signature dipping sauce – drink it with a straw, swim in it, even bathe in it. It was this fanatical love of the sauce that inspired Lay's and Swiss Chalet to create the most Canadian chip ever.
"Partnering with Lay's was a natural extension for our brand," says Lindsay Robinson, Director of Marketing – Swiss Chalet, Cara Operations Limited. "We pride ourselves on being Canadian, from our 62 year food print, to our product quality story and heritage, and our friendly "home away from home" service. This uniquely Canadian potato chip was the perfect way to bring two iconic Canadian flavours to the masses in a new and exciting way."
Canadian Chalet sauce lovers need to mark their calendars. Beginning September 2016, Lay's Chalet Sauce potato chips are only available in-restaurant at participating Swiss Chalet restaurants while quantities last. The potato chips will be available in 255g bags and 40g bags.
Lay's potato chips are Canada's favourite potato chip brand, leading the market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands. For more information, please visit www.lays.ca.
About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit www.pepsico.ca.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.
About Swiss Chalet
Swiss Chalet® is all about real food made fresh daily by real people. That's why we've been a Canadian favourite since our doors first opened way back in 1954. We're known for our fresh, never frozen Canadian rotisserie chicken, and our fresh-cut daily fries. We're also known for our Signature Chalet Dipping Sauce that is simmered to perfection every day. Whether it's in the dining room, take-out, or delivery, we at Swiss Chalet® are committed to providing high quality food with home-style Canadian service.
Founded in 1883, Cara is Canada's oldest and largest full-service restaurant company. Cara franchises and/or operates restaurant brands that include Swiss Chalet, Harvey's, Kelsey's, East Side Mario's, Montana's, Milestones, Prime Pubs, Bier Markt, New York Fries and Landing restaurants. As at June 26, 2016, Cara had 1,003 restaurants, 958 of which were located in Canada and the remaining 45 locations were located internationally. Of Cara's 1,003 restaurants, 88% are operated by franchisees and 65% are based in Ontario. Cara is a publicly traded company whose shares trade on the Toronto Stock Exchange under the ticker symbol CAO. More information about the Company is available at www.cara.com
SOURCE PepsiCo Canada
Image with caption: "Introducing the Most Canadian Chip Ever! Lay's Chalet Sauce potato chips, available only at participating Swiss Chalet restaurants while quantities last. Available in 255g bags and 40g bags. (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20160906_C7537_PHOTO_EN_765429.jpg
For further information: For media inquiries, contact: Kate Nishida, Citizen Relations, Kate.email@example.com | 647-542-1465