New interactive video contest campaign lets users control the events and outcome of a first date while entering to win their own dream date or 1 of 1000 free Lavalife.com memberships.
TORONTO, Sept. 22, 2014 /CNW/ - Did you ever have one of those "choose your own adventure" books as a child? Do you remember how wildly addictive they were?
Lavalife.com has put its own spin on the popular game by making it into a digital video series. Follow a young fictional couple through their first offline encounter and choose the fate of their date! Click through the video series to explore a variety of fun dating scenarios, all while determining how the date ends up and ultimately if it will lead to date #2.
About the Contest Campaign:
Dating industry pioneer Lavalife.com is proud to announce its re-launch, coming this fall. To spread the message Lavalife.com is launching an interactive video series that allows users to take the characters' fates into their own hands…and enter for the chance to win!
"A Date in the Life" Contest Features:
Contest Microsite Link:
Play "A Date in the Life" and enter the contest at http://gameon.lavalife.com/
Join the social media conversation: follow @Lavalife and tag images and posts with #CreateaDate
About Lavalife
Lavalife Inc. is a Toronto-based online dating company. Founded in 1987, Lavalife helped pioneer the online dating industry. Lavalife continues to offer online daters the best tools and tips to find their next great relationship.
Image with caption: "Lavalife Prepares for Re-launch with "A Date in the Life" Video Campaign and Contest (CNW Group/Lavalife Inc.)". Image available at: http://photos.newswire.ca/images/download/20140922_C9315_PHOTO_EN_42818.jpg
SOURCE: Lavalife Inc.
PRESS CONTACT: Alisa Civiero / Email: [email protected] / Phone: 416-252-2424
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