Lavalife Prepares for Re-launch with "A Date in the Life" Video Campaign and Contest

New interactive video contest campaign lets users control the events and outcome of a first date while entering to win their own dream date or 1 of 1000 free Lavalife.com memberships.

TORONTO, Sept. 22, 2014 /CNW/ - Did you ever have one of those "choose your own adventure" books as a child? Do you remember how wildly addictive they were?

Lavalife.com has put its own spin on the popular game by making it into a digital video series. Follow a young fictional couple through their first offline encounter and choose the fate of their date! Click through the video series to explore a variety of fun dating scenarios, all while determining how the date ends up and ultimately if it will lead to date #2.

About the Contest Campaign:

Dating industry pioneer Lavalife.com is proud to announce its re-launch, coming this fall. To spread the message Lavalife.com is launching an interactive video series that allows users to take the characters' fates into their own hands…and enter for the chance to win!

"A Date in the Life" Contest Features:

  • An addictive "choose your own adventure" series to share with your friends and see where their dates end up. Do you go in for the kiss? The awkward handshake? You're in control.
  • Win your very own Dream Date in Toronto - Lavalife's hometown. Keeping with the theme, you'll choose from activity and meal options to build your unique date. The winner will win his or her creation!
  • The first 1000 people to play will win a free 1-month membership for the new Lavalife.com launching in late fall 2014. Be one of the first to experience the brand new site, complete with exciting new features and updates.

Contest Microsite Link:
Play "A Date in the Life" and enter the contest at http://gameon.lavalife.com/

Join the social media conversation: follow @Lavalife and tag images and posts with #CreateaDate

About Lavalife

Lavalife Inc. is a Toronto-based online dating company. Founded in 1987, Lavalife helped pioneer the online dating industry. Lavalife continues to offer online daters the best tools and tips to find their next great relationship.

Image with caption: "Lavalife Prepares for Re-launch with "A Date in the Life" Video Campaign and Contest (CNW Group/Lavalife Inc.)". Image available at: http://photos.newswire.ca/images/download/20140922_C9315_PHOTO_EN_42818.jpg

SOURCE: Lavalife Inc.

For further information:

PRESS CONTACT: Alisa Civiero / Email: aciviero@fmginc.com / Phone: 416-252-2424

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Lavalife Inc.

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