Lavalife and Colgate MaxWhite Announce Summer Lovin': A Singles Weekend
Featuring The Fourth Annual Top Singles Competition With Performance by Jason
Derulo


    
    Leading online dating site invites Canadian singles to celebrate their
    single life with a weekend festival in Toronto, July 15-17




    
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<p><span class="xn-location">TORONTO</span>, <span class="xn-chron">April 27</span> /CNW/ -- We all know summer as the time for festivals: great music, culture, bright sunshine and outdoor activities. With this in mind, Lavalife, the leading online dating site, is bringing together all Canadian singles for <span class="xn-person">Summer Lovin</span>': a three-day festival to celebrate "being single and lovin' it."  On <span class="xn-chron">July 15</span> - 17, singles will take over the city of <span class="xn-location">Toronto</span> with a wide range of activities from beach volleyball to cooking classes and the much-anticipated annual Top Singles competition.</p>
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    (Logo:  http://www.newscom.com/cgi-bin/prnh/20060208/NYWFNS1LOGO )

    
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<p>"The <span class="xn-person">Summer Lovin</span>' weekend is an amazing opportunity for thousands of singles to descend on <span class="xn-location">Toronto</span>, turning the city into a rocking singles party with great outdoor activities and hot evening events," explains <span class="xn-person">Kim Hughes</span>, Lavalife's Singles and Dating Expert. "It is about celebrating single life, whether you are looking to find your soul mate or just a weekend fling."</p>
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<p>"This year, we decided to incorporate our annual Top Singles competition into the <span class="xn-person">Summer Lovin</span>' weekend, making the Top Singles the celebrity guests and rewarding them for their dynamic personalities, character and charisma," explains <span class="xn-person">Jason Sikora</span>, Chief Marketing Officer for Lavalife.</p>
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<p>The Top Singles competition began this week, on <span class="xn-chron">April 19</span>. To participate, existing Lavalife members can enter the competition by logging onto <a href="http://www.lavalife.com">www.lavalife.com</a> or <a href="http://www.LavalifeTopSingles.com">www.LavalifeTopSingles.com</a>. Canadian singles can sign up for Lavalife and join the competition. The Top 10 Singles receive an all-expense-paid trip to <span class="xn-location">Toronto</span> for the <span class="xn-person">Summer Lovin</span>' festival. Thousands of entries are then narrowed to a Top 10 of five men and five women. Celebrity judges include <span class="xn-person">Zack Werner</span> (Canadian Idol), Aliya-Jasmine from MTV, Jimmy T from Virgin Radio and <span class="xn-person">Kim Hughes</span>, Lavalife's Singles and Dating Expert.</p>
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<p>The <span class="xn-person">Summer Lovin</span>' weekend kicks off with a launch party at C Lounge on Thursday night; Friday afternoon mix and mingle with beach volleyball, rock climbing, human joust and other outdoor activities; Saturday includes an interactive cooking class with famed chef <span class="xn-person">Paul Boehmer</span>, a private tour of the AGO and mixology at BarChef restaurant.  The grand finale event takes place on Saturday night, <span class="xn-chron">July 17</span>, and features a performance by recording artist Jason Derulo who has topped the charts with his songs "In My Head" and "Whatcha Say." The winners of the Top Singles competition will be announced at this event.</p>
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    Jason Derulo's self-titled debut album is available now in stores and
on-line.

    For more information visit www.LavalifeTopSingles.com.


    About Lavalife

    
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<p>Lavalife is ranked the #1 dating brand in <span class="xn-location">Canada</span> and is a leading provider of multi-channel dating products. Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the <span class="xn-location">United States</span>, <span class="xn-location">Canada</span> and <span class="xn-location">Australia</span>.  Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive communities: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day.  For more information, visit <a href="http://www.lavalife.com">http://www.lavalife.com</a>.</p>
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For further information: For further information: Ann Jonas, +1-917-420-0390, press@lavalife.com Web Site: http://www.lavalife.com

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