MONTREAL, April 18, 2013 /CNW Telbec/ - La Presse today launched La
Presse+, its all-new, free-subscription digital edition for iPad,
available now on Newsstand. After three years of research and
development and a $40-million investment, this new digital edition
fully leverages the multi-function capabilities of the iPad and
delivers the most comprehensive news and information experience ever
from Québec's largest newsroom. La Presse+ joins the existing platforms
(print, Web, mobile) of the La Presse ecosystem.
"After three years of research and development, we are proud to offer
users an innovative digital edition that will redefine the way they get
their information, while maintaining La Presse's DNA in terms of
content quality," said Guy Crevier, President and Publisher, La Presse.
He added: "La Presse+ is an exceptional tool that enriches and expands
upon the quality and depth of the news experience. We chose the iPad
for its outstanding content-presentation abilities and its potential as
an advertising vehicle. The iPad is also the most widely used tablet
device among our subscribers, and the most popular in Québec. La
Presse+ is being offered on a free-subscription basis, because we
believe in the irreversible phenomenon of the availability of
information free of charge on digital platforms. This launch is a
significant milestone, and La Presse+ now becomes the flagship platform
of our entire information ecosystem."
La Presse+ delivers a comprehensive daily digital edition at 5:30 a.m.,
seven days a week, bringing subscribers the news in an interactive,
user-friendly media environment that blends the best of print, Web and
video. Content is presented in a distinctive, enhanced form with
sophisticated visuals comprising text, interactive images, videos,
photo galleries, tabbed folders and scrolling screens that enrich the
news experience for readers.
Besides the daily edition, La Presse+ also enables users to stay on top
of current affairs at all times with news delivered in real time. From
the latest breaking news to sports results, weather forecasts and stock
market quotes, the daily edition of La Presse+ is always up to date.
Enriched content and several exclusive features
With La Presse+, readers will have access to enriched versions of their
favourite sections of the newspaper (News, Arts, Sports, Business,
Food, etc.), columns and editorials, along with a multitude of content
exclusive to the digital edition. For example, several new columnists
and contributors, all well-known and influential, will be joining La
Presse+ on a regular basis, providing columns and exclusive video
capsules. Users will also have exclusive access to a brand-new section,
Pause ("Break"), published Monday to Saturday with a different theme
focus each day. Pause will accompany readers in their everyday lives,
providing original, realistic and inspiring solutions for all lifestyle
areas, including family, health, food, fashion, and more.
How to subscribe to La Presse+
The La Presse+ application is available now via Newsstand or at the
microsite LaPressePlus.ca. After downloading the app, users complete a free-subscription process
to receive their digital editions by 5:30 a.m. every day. La Presse+ is
compatible with iPad 2 or later and requires iOS 6.0 or later.
To learn more
For detailed information about La Presse+, its navigation,
functionalities, system requirements or the installation guide, visit LaPressePlus.ca. A press kit including press releases, technical specs, pictures,
logos, images and high-resolution videos is available at lapresseplus.ca/medias_en.html.
About La Presse
La Presse is a French-language news medium of record whose content is
distributed on several platforms, including mobile applications, the
Web and paper. La Presse is known for its distinctive, rich and
diversified coverage of news and current events. Recipient of numerous
awards for the quality of its content and its design, La Presse is also
known for its in-depth series and special reports, as well as for the
large amount of space it devotes to discussion and debate.
La Presse+, its all-new, free-subscription digital edition for iPad,
available exclusively on Newsstand, fully leverages the multi-function
capabilities of the iPad and delivers the most comprehensive news and
information experience ever from Québec's largest newsroom.
Image with caption: "La Presse+ logo (CNW Group/LA PRESSE)". Image available at: http://photos.newswire.ca/images/download/20130418_C6332_PHOTO_EN_25649.jpg
Image with caption: "Guy Crevier, President and Publisher, La Presse (CNW Group/LA PRESSE)". Image available at: http://photos.newswire.ca/images/download/20130418_C6332_PHOTO_EN_25663.jpg
SOURCE: LA PRESSE
For further information:
Senior Advisor, Communications
514 285-7000, ext. 7253