Last-minute Larry can still wow his wife

New Web site offers shoppers the gift of time this Valentine's Day

TORONTO, Feb. 11 /CNW/ - Today announces the launch of a new Web site which promises to help time-starved shoppers find that ideal gift. Trend Friend, www.trendfriend.ca, is an online (and smartphone accessible) gift idea database that allows users to quickly find the trendiest gifts based on their search criteria. The site then lists which physical retailer carries the item allowing buyers to walk into a nearby store and walk out with their gift.

The Web site is the first of its kind to offer consumers accessibility via the Internet and smartphone while linking each gift to a physical retailer. By entering "who" you are shopping for, the occasion and the price (range) you would like to spend, Trend Friend generates a list of the most-popular and trendy gifts from major retailers across North America that fit the selected criteria.

"We were tired of always buying gift cards for people because we were too worried that they would not like the gift we chose," says Quentin Evans, co-founder of Trend Friend Inc. "Yet at the same time, we simply did not have the time to go searching through malls and stores to find a specific gift they might like."

Trend Friend prides itself on the quality of the gift ideas it presents while ensuring each gift remains "relevant" to the consumer.

"Knowing the 'hottest gift' is rather pointless if you can not find a store where you can purchase it," says JJ Evans, co-founder and content supervisor. "The reason we use major retailers is because of their national presence which makes finding that gift a much easier task for the buyer."

The cost of an annual subscription is $1.99 (Cdn), which gives users both online and smartphone access and unlimited use of the database. It also offers users the opportunity to use their personalized "gift calendar", enabling them to enter each birthday, anniversary and celebration as well as "flag" gifts ideas they would like to remember as a future occasion approaches. The fee also offsets the costs of research and site maintenance as there is absolutely no affiliation, financial or otherwise, with the listed retailers, ensuring users are indeed getting a completely unbiased list of trendy gift ideas.

For full details and more information, please visit www.trendfriend.ca.

For further information, a login/password for a media demo of the web site, or to coordinate interviews with a spokesperson, please contact: Quentin Evans, Trend Friend Inc., (647) 637-8855, quentin@trendfriend.ca

SOURCE TREND FRIEND INC.

For further information: For further information: Quentin Evans, PHONE: (647) 637-8855, EMAIL: quentin@trendfriend.ca

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TREND FRIEND INC.

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