ROUGEMONT, QC, May 8, 2014 /CNW Telbec/ - Lassonde today announced its
plan to step up the development of products designed to support and
enhance consumer health and wellness. Founded nearly a century ago and
now a North American leader in its category, Lassonde is committed to
promoting healthy lifestyles by highlighting the importance of
combining physical activity with a wholesome diet.
Lassonde is reaffirming its positioning as a food company dedicated to
improving quality of life by offering more natural products that meet
consumer demand for high quality healthy options.
"We are proud of our products and our achievements and we intend to
continue doing everything we can to ensure not only that consumers
enjoy what they eat and drink, but also that they are aware of our
efforts to promote healthier eating for everyone," said Lassonde
Industries Inc. President and COO Jean Gattuso.
To pursue its plan, Lassonde will draw on the expertise of strategic
advisor Richard Béliveau, who has a Ph.D. in Biochemistry. Béliveau is
the director of the Molecular Medicine Laboratory and Scientific
Director of the Chair in Prevention and Treatment of Cancer at the
University of Quebec in Montreal. He shares many values and beliefs
Béliveau's expertise and research are recognized by the international
scientific community. He has written more than 240 papers for various
international medical journals, and he is the author of several
best-selling books such as Foods that Fight Cancer, Cooking with Foods that Fight Cancer and Eating Well Living Well. His books have been translated into more than 25 languages in 35
In Quebec, Béliveau's many public lectures in recent years, especially
on the subject of chronic disease prevention, have made him a
well-known personality and respected scientific communicator. Lassonde
is confident that its association with Richard Béliveau will prove
beneficial in enabling the company to offer consumers a wider range of
Lassonde's partnership with some 60 major sporting events from coast to
coast remains a priority for the Company. In 2013 alone this commitment
allowed Lassonde to connect with a million fans of the sports of
running and soccer.
A pioneer in the functional juice category since the early 1990s,
Lassonde launched the innovative, nutrient-rich Oasis Health Break line
several years later. Since then, other product lines such as Oasis
Nutrisource and Oasis Smoothie have found favour with even the most
About Lassonde Industries
Lassonde Industries Inc. is a North American leader in the development,
production and sale of a wide range of fruit and vegetable juices and
drinks marketed under recognized brands such as Everfresh, Fairlee,
Flavür, Fruité, Graves, Oasis and Rougemont.
Lassonde is the second-largest producer of store brand ready-to-drink
fruit juices and drinks in the United States and a major producer of
The Company also markets specialty food products under recognized brands
such as Antico and Canton. It imports and markets selected wines from
various countries of origin and produces apple ciders and wine-based
Lassonde operates 14 plants across Canada and the United States,
enlisting the skills of its more than 2,000 employees (including 800 in
Quebec) to produce superior quality products. To learn more, visit www.lassonde.com.
SOURCE: Lassonde Industries Inc.
For further information:
Lassonde Industries Inc.