LaRose Industries Announces Safety Measures


RANDOLPH, N.J., April 25, 2016 /CNW/ -- LaRose Industries, LLC., the parent company of Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, announced today that the Company has enacted additional safety measures in response to recent claims by the New York State Attorney General's Office of alleged high levels of lead in a part contained in a very small number of its toy items. 

The items in question passed rigorous testing by a third party laboratory accredited by the U.S. Consumer Product Safety Commission ("CPSC") and were found to have complied with all applicable product safety requirements.  Nevertheless, LaRose has already launched its own thorough investigation into the matter with respect to these claims, which the company only learned of last Friday, April 22nd.  Additionally, in cooperation with the NY State Attorney General's Office,  LaRose has suspended sales of the three products identified and has instructed retailers that sell the products to remove them from store shelves immediately.  LaRose will continue to cooperate fully with the NY State Attorney General's Office and also provide all necessary information to the CPSC. 

"The safety of our products and the welfare of our consumers is our highest priority.  All of our items go through stringent testing to ensure they comply with all U.S. product safety requirements," said Nellie Mahabir, President of LaRose.  "We take great pride that the Cra-Z-Art name is known for safe, imaginative play for kids.  We are acting swiftly to responsibly investigate these claims and take all appropriate action.  We remain committed to ensuring that our products continue to be a safe and enjoyable experience for consumers, particularly kids."

LaRose contracts with third-party vendors to produce some of their products including the three products identified.  As part of its investigation, LaRose is also conducting a review of all of its manufacturing partners to determine if additional procedures need to be put in place to further insure product safety.

The affected products are:

  • Shimmer N' Sparkle Cra-Z-Art Cra-Z-Jewelz Gem Creations Ultimate Gem Machine (UPC 884920174504);
  • Shimmer N' Sparkle Cra-Z-Art Cra-Z-Jewelz Gem Creations Gem Charm and Slider Bracelets (UPC 884920174849).
  • My Look Cra-Z-Art Cra-Z-Jewelz Gem Creations Ultimate Gem Machine (UPC 884920174849).

For additional information, contact Cra-Z-Art at (800) 598-3800, or visit the company's website at

CRA-Z-ART, based in Randolph, NJ, offers original, creative, exciting and trendy activity, toy, art and stationery products. The CRA-Z-ART management team has over 120 years of experience in creating, manufacturing and marketing stationery and activities products. At CRA-Z-ART, we clearly understand the needs of the retailer and the desires of our consumers. We make it a point daily to be - Always creative!  To learn more, please visit

CONTACT: Charlie Zakin, Cra-Z-Art – 973-598-3800 x 256

SOURCE LaRose Industries, LLC

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