Laker Beer "Muscle Up and Win a Dodge Challenger" Give-away

KITCHENER, ON, May 15, 2013 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) announced today that all beer drinkers in Ontario have a chance to win a brand new 2013 Dodge Challenger SXT valued at nearly $29,000. All you have to do is pick up a 15-can pack of Laker Lager, Laker Light or Laker Ice, enter the personal identification number (PIN) online at makeralaker.com or scan the QR code found on the case.

"We take every opportunity we can to jam as much value into a box of award winning Laker beer for Ontario drinkers" offered Nick Relph, Vice-President of Marketing and Sales, Brick Brewing Co. Limited. "We're fortunate to have a hardworking group of beer drinkers who support Laker and we're thrilled to be giving away this brand new 2013 Dodge Challenger. It's just another way for us to say thank you to all the beer drinkers in Ontario who have helped make Laker so popular in its home province."

Four finalists will be drawn from all entries and invited to an event to select and announce the winner of the grand prize. "We know people are working harder than ever, so we try to add a little more value wherever we can" said George Croft, President and CEO, Brick Brewing.  Laker Lager, Laker Light and Laker Ice 15-can packs offer award winning quality at our lowest price and we're giving those people who have supported us, a chance to win a truly incredible modern classic muscle car. That's good news for beer drinkers in Ontario."

The contest starts on May 6th and ends on June 28th, 2013. All contest details can be found at makeralaker.com.

About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Muscle Up and Win a Dodge Challenger (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20130515_C7089_PHOTO_EN_26740.jpg

SOURCE: Brick Brewing Co. Limited

For further information:

George Croft President and CEO at (519) 498-9908

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Brick Brewing Co. Limited

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