Program will enable hospital to better educate patients and their
TORONTO, Feb. 28, 2013 /CNW/ - La Roche-Posay is pleased to announce its
support of The Hospital for Sick Children (SickKids) in the creation of
its Atopic Dermatitis Education Program, an initiative to provide
patients and their families with valuable one-on-one clinical education
to help better manage the condition.
A type of eczema, atopic dermatitis can be a chronic condition for some,
causing dry skin, intense itching and a red, raised rash. Common in
babies and children, more than 25 per cent of Canadian children are
diagnosed with atopic dermatitis each year.
"Eczema is a disease that often causes physical and psychological
distress," says Dr. Miriam Weinstein, a paediatric dermatologist at
SickKids. "Patients and parents of patients are often bombarded with a
lot of conflicting information and are frequently left not
understanding eczema and its impact on daily life."
Building on its experience with similar education programs, La
Roche-Posay partnered with the Eczema Society of Canada (ESC)—a
Canadian charity dedicated to eczema research, education, and
awareness— to help create the new initiative. A long-time partner in
patient and dermatologist education, La Roche-Posay has been helping
the ESC fundraise for years. Using this money, the ESC was able to
donate to SickKids to start the Atopic Dermatitis Education Program.
Dr. Weinstein says the goal of the new program is to formalize the
education process on eczema and ultimately deliver it to many more
"Our patients need to be informed of the best strategies to adequately
prevent and manage flares," says Dr. Weinstein. "We have seen that
educating families can help overcome these challenges, allowing
patients and their families to successfully cope with eczema."
The Dermatology Clinic at SickKids is a high volume outpatient clinic
treating an average of 6,000 patients per year, as well as providing
consultation services to physicians and other health professionals on
children's skin conditions.
Today marks the launch of the Atopic Dermatitis Education Program's
pilot: a six-month trial of twice monthly one-on-one educational
clinics. After the research and evaluation phase that follows,
SickKids aims to implement the long-term program within two to four
"Education is the cornerstone of treatment for any condition, especially
a painful skin disease like atopic dermatitis. With this program,
SickKids will be empowered to go above and beyond, providing
individualized sessions that will truly make all the difference in
patient care," says Dominique Soussan, vice-president and general
manager, La Roche-Posay. "As Canada's number one recommended brand by
dermatologists, we are proud to support SickKids and position the
hospital as a centre of excellence for the management of atopic
dermatitis, and most importantly, improve the lives of their patients."
About La Roche-Posay
La Roche-Posay is a division of L'Oréal Canada, a wholly-owned
subsidiary of L'Oréal Group, the largest cosmetics company in the
world. Headquartered in Montreal, L'Oréal Canada had sales of over $900
million in 2011 and employs more than 1,200 people. The company's
prestigious portfolio of over 25 brands encompasses all aspects of
beauty. For more information, please visit http://www.en.laroche-posay.ca.
About SickKids Foundation
Established in 1972, SickKids Foundation raises funds on behalf of The
Hospital for Sick Children (SickKids) and is the largest charitable
funder of child health research, learning and care in Canada.
Philanthropy is a critical source of funding for SickKids -- one of the
world's foremost paediatric health-care institutions. For the fiscal
year ending March 31, 2012, SickKids Foundation made an investment of
$61.3 million in children's health, a direct result of community and
corporate support. For more information, please visit www.sickkidsfoundation.com.
About the Eczema Society of Canada
The Eczema Society of Canada is a registered charity dedicated to
meeting the needs of those suffering with eczema, through patient
support, education, awareness, and research. The Society has developed
the Seal of Acceptance program to help people with eczema and sensitive
skin navigate the often confusing and overwhelming marketplace.
Products that earn the seal have been formulated for, or intended
specifically to be suitable for the sensitive skin of eczema. For more
information on eczema, speak to your doctor or visit www.eczemahelp.ca.
Image with caption: "Lise Cole from La Roche-Posay is presented with a plaque from Dr. Miriam Weinstein, paediatric dermatologist and Seanna Dempsey, Director, Corporate Partnerships, SickKids Foundation at The Hospital for Sick Children (CNW Group/La Roche-Posay)". Image available at: http://photos.newswire.ca/images/download/20130228_C9058_PHOTO_EN_24120.jpg
SOURCE: La Roche-Posay
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