LONDON, Dec. 18, 2015 /CNW/ - Cointreau Creative Crew is a philanthropic programme which aims to develop and boost women's creativity by encouraging them to dare to be themselves and to realise their dreams.
To view the Multimedia News Release, please click:
A series of webisodes launched by the YouTube/Cointreau Officiel channel presents:
- "Cocktail and Confidences": the first digital meeting in a long series of interviews with creative and philanthropic talent conducted by Laetitia Casta, Creative Director at Cointreau.
- "Creative Test" with Eva Longoria by Guila Clara Kessous, the youngest UNESCO Artist for Peace.
- "Twist and Fizz": signature Cointreau Fizz Cocktail created by Alfred Cointreau in honour of Laetitia Casta, Eva Longoria and Guila Clara Kessous.
Rendez-vous on youtube.com/cointreauofficiel
"I am a doer. People think I am passionate!" Introduction with Eva Longoria, sharing confidences with Laetitia Casta for the Cointreau Creative Crew. The tone is set. Eva Longoria, actress, producer, activist, and philanthropist confides her dreams, actions, struggles and designs to become an accomplished woman but also to work for a better world through her foundations. She faces daily challenges.
"Goals give you direction but dreams have power," Eva Longoria starts off, her expression as bright and beautiful as it is rare. Eva Longoria was the first guest of Laetitia Casta in the creative encounters organised by Cointreau Creative Crew to highlight talented individuals who question the ways things are done without losing their own sense of purpose and who ceaselessly explore their own creativity.
"I've known Eva for a long time. The discussions during our first meeting were about women, how we view the world and what has to be done to help women to forge their own way, to develop, to accomplish things. Eva is a person who has incredible internal beauty, she is sensitive and considerate and at the same time has a strength of character which defies everything! During the dinner for her Parisian Global Gift Gala foundation, I was able to appreciate how she has evolved and was impressed, moved, and overwhelmed! "Cocktail and confidences" is a wonderful time which provides the energy, the hope, and the desire to dare!" explained Laetitia Casta.
"The Creative Test," the second webisode, was made by Guila Clara Kessous, the youngest UNESCO Artist for Peace who campaigns tirelessly for a better world with imagination, joy, and humility. Guila Clara Kessous, who trained in positive psychology at the prestigious Harvard University, tailored the "Creative Test" for the Cointreau Creative Crew, which is used to reveal someone's personality from their designs. Simple yet deeply interesting, this concept, which is as innovative as it is surprising, is set out in a refreshing way during the series of webisodes.
The third webisode: "Twist and Fizz" is literally sparkling when Alfred Cointreau, Cointreau Heritage Manager and Cocktail Designer, puts his creativity to work in homage to Laetitia Casta, Eva Longoria and Guila Clara Kessous.
"A dream? A colour? A quote? A fragrance? These are the four questions they were each asked and which formed the basis for my inspiration. It gave me great pleasure to create a unique, customised recipe, a real signature cocktail. Creating something for these 3 iconic personalities represents a real challenge! Attention to detail is important, the flavours, the aromas, the colours, the taste, etc... Each creation is an exercise in style where simplicity was the order of the day, while being sophisticated. Elegance in a signature Cointreau Fizz is to be savoured wisely," observes Alfred Cointreau.
The Cointreau Creative Crew is a philanthropic programme interspersed with creative encounters which are positively divine. Representing the strong message given by Laetitia Casta, complemented by unexpected moments with Guila Clara Kessous, not forgetting cocktail creations designed by Alfred Cointreau, the first series of encounters contains some surprising and unexpected content presented with dynamic freshness. Designed to inspire, the webisodes are the linchpin of a programme aimed at all women, wherever they are in the world, who have dreams and want to fulfil them. Cointreau is their Parisian zest*, a boldness which will enable them to set off on an adventure exploring their creativity, paving the way to achievement. Whether they want to launch a fashion label, open a restaurant, break out in design, make a film, become a chef, illustrator, or an artist, the Cointreau Creative Crew makes suggestions and guides people in these directions, across the five continents.
#DreamDareCreate: three motivational words. Three words spoken by Laetitia Casta in order to get international talent like Eva Longoria involved, inspired and inspiring personalities who inspire all women who, like them, want to live out their dreams and prove that it is possible to do so. With the boldness to explore one's creativity!
*Your Parisian zest is Cointreau's signature. In psychology, zest represents boldness or setting out on an adventure.
Today, Cointreau pulsates, crackles and buzzes to the rhythm of the Cointreau Fizz. This is a naturally elegant cocktail that can be twisted to your taste. Cointreau, fresh lime juice and a fountain of sparkling water: a simple recipe for infinite enjoyment. It is one cocktail with endless variations. A hint of raspberry, cucumber, basil, seasonal fruits, vegetables or spices - everyone can create their own version. Tailor the cocktail that makes you happy, according to your preference. These are spontaneous cocktails, designed to be shared. They are an expression of creativity and a taste of freedom.