MONTREAL, April 23, 2014 /CNW Telbec/ - Over 14,000 kilos of tasty
greenhouse strawberries grown in Quebec without any pesticides or
fungicides are making their debut at Metro. Following a pilot project
that was carried out over the winter in two Les 5 Saisons grocery
stores, where the winter La Frissonnante won customers over with its
red and juicy flesh, Metro agreed to buy the spring production grown by
les Serres René Fontaine, thus extending this exclusive offer to a wider range of customers.
La Frissonnante strawberries are grown in a research and development
greenhouse located in Drummondville where various exclusive farming
methods are tested. Thanks to a move to a new space in the greenhouse,
eight times more strawberries were grown than during last fall's
harvest. The surface area of that space will reach 1 hectare in March
of 2015 and will produce 70 tonnes of strawberries annually.
"The commitment made by Metro allows us to develop our production and
meet the needs of a great deal of customers who want to buy good local
strawberries, even in springtime! We are delighted to be able to share
our unique product with Metro customers", said Joël Lalancette,
Production Manager for Les Serres René Fontaine.
"We are very excited at the idea of extending the offer of La
Frissonnante strawberries this spring and of contributing to the
economic growth of local farmers. This decision highlights the efforts
made by Metro, particularly within the framework of our Local
Purchasing Policy, as well as our concrete impact on the development of
the local agri-food sector", commented Bernadette Hamel,
Vice-President, National Procurement - Produce, for Metro.
This agreement is in keeping with the local purchasing policy that Metro
announced last May, of which one of the three guiding principles is to
make Metro the main ally of innovative suppliers. In so doing, Metro
confirms its interest in Quebec suppliers who want and who are able to
continuously develop their products or their production and who show
growth potential with respect to distribution. Metro's local purchasing
policy can be consulted on metro.ca. The 2013 Update on the progress of Metro's corporate responsibility
initiatives is also available. Click here to view it.
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in
1947, is the only major Canadian food distribution company to have its
head office in Quebec. Along with its affiliates and franchisees, METRO
INC. employs in Quebec and Ontario over 65,000 people, whose mission is
to satisfy their customers every day and earn their-long term loyalty.
METRO INC. operates a network of almost 600 food stores under several
banners including Metro, Metro Plus, Super C and Food Basics, as well
as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics
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About les Serres René Fontaine
Les Serres René Fontaine inc. is a family business that has been operating in the horticultural
sector for over 40 years, devoting itself exclusively to greenhouse
farming since 1999. The company, which has reached a production surface
area of two hectares, has been producing winter strawberries without
any pesticides since 2012 and has become a leader in the soil-free
farming of strawberries during the winter season. It has 30 employees.
Image with caption: "La Frissonnante greenhouse strawberries sold exclusively at Metro (CNW Group/METRO INC.)". Image available at: http://photos.newswire.ca/images/download/20140423_C4794_PHOTO_EN_39556.jpg
SOURCE: METRO INC.
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