QUEBEC CITY, Dec. 10 /CNW Telbec/ - La Capitale General Insurance is proud to present the 2010 Grand Prix Ski-Doo de Valcourt. All snowmobile enthusiasts are invited to Valcourt on February 19, 20 and 21 for exciting snocross and ice oval racing action. The spokesperson for the 2010 Grand Prix Ski-Doo de Valcourt is the world renowned Jacques Villeneuve, who will also participate in the event.
"We are very pleased to promote this prestigious event for snowmobilers," said Mr. John Strome, president and chief operating officer of La Capitale General Insurance. "This partnership complements the great business relationship we have built up with BRP in recent years. Given our significant involvement in this industry, it is only natural for La Capitale to present the Grand Prix Ski-Doo de Valcourt."
Since launching its recreational products insurance program three years ago, La Capitale has listened to snowmobilers and taken their best interests to heart. The company is now involved in snowmobiling on all levels through key industry players like sled dealerships and local clubs. La Capitale also strongly promotes snowmobiling safety, particularly through the major awareness campaign launched October 20 across Quebec. Starting December 14, La Capitale will roll out additional messaging on MétéoMédia, the French version of The Weather Network, to raise safety awareness and warn enthusiasts about adding alcohol to the mix while riding.
About La Capitale General Insurance
La Capitale General Insurance is experiencing impressive growth and now ranks among the five largest property and casualty insurers in Quebec. The company also owns other insurance companies, including L'Unique General Insurance and York Fire and Casualty Insurance Company. La Capitale General Insurance employs over 1,000 individuals and generates some $544 million in written premiums, making the company a major player in the Canadian property and casualty insurance market.
SOURCE LA CAPITALE GENERAL INSURANCE INC.
For further information: For further information: Yves Watier, Senior Director, Business Development, La Capitale General Insurance, (514) 473-6678; Source: Audrey Bouchard, Communications and Public Relations Advisor, La Capitale General Insurance, (418) 266-9662, Cell.: (418) 956-4074