Proceeds from Blizzard® sales across
Canada donated to Children's Miracle Network
TORONTO, Aug. 12 /CNW/ - Dairy Queen (DQ) Canada today launched
the eighth annual Canadian Miracle Treat Day, a one day
fundraiser taking place on Thursday, August 12, 2010. On that day
proceeds from every Blizzard sold at participating Dairy Queens across
Canada will be donated to Children's Miracle Network. Local celebrities,
Children's Miracle Network ambassadors and DQ executives across the
country will lend their time and support to serve Blizzards on
Miracle Treat Day.
CBC's Battle of the Blades co-host, Olympian and World Champion
figure skater Kurt Browning and Buffalo Sabres Defenseman
Steve Montador kicked off the national fundraiser at The Mastercard
Centre for Hockey Excellence in Toronto today. The pair met and skated
with with children and parents whose lives have been touched by the
Children's Miracle Network.
"Miracle Treat Day raises money for such a great cause," said Kurt
Browning. "I look forward to it every year and hope that soft serve fans
across Canada take the opportunity to make a difference."
"Because the purchase of a Blizzard will go towards helping children
across Canada, you can say it's the perfect guilt-free reason to treat
yourself to a Blizzard!" said Steve Montador. "I'll be treating my
friends, my family and myself to Blizzards on August 12."
Last year, Dairy Queen Canada's Miracle Treat Day and associated
activities helped raise over $2 million for the Children's Miracle
Network, a non-profit organization that raises funds for more than 170
children's hospitals across North America. Dairy Queen has
been a supporter of Children's Miracle Network since 1984, raising more
than $79 million since then.
Miracle Treat Day began as a Canadian initiative to raise funds eight
years ago and its success prompted Dairy Queen locations across
the United States to adopt the initiative. August 12, 2010 will mark the
fifth annual North American Miracle Treat Day.
"Raising money for the Children's Miracle Network is a longstanding
Dairy Queen tradition," said Denise Hutton, Vice President of Marketing, Dairy
Queen Canada. "We are always truly amazed at the generosity from
Dairy Queen customers, franchisees and staff and each year Miracle Treat
Day exceeds our expectations.
"By purchasing a Blizzard on Miracle Treat Day on August 12 you'll be
helping children in your local Children's Network Hospital," said Paul
Lethbridge Director, Corporate Development Children's Miracle Network.
"All donations received help to fund medical care, research and
educational programs so that Canadian kids have access to the best
About Children's Miracle Network
Children's Miracle Network
is an international non-profit organization that raises funds for more
than 170 children's hospitals. Countless individuals, 90 organizations
and 400 media partners unite with Children's Miracle Network hospitals
to help sick and injured kids in local communities. Donations to
Children's Miracle Network create miracles by funding medical care,
research and education that saves and improves the lives of 17 million
children each year. To learn more go to www.childrensmiraclenetwork.org.
In Canada, the children's hospitals/foundations supported by Children's
Miracle Network include: BC Children's Hospital Foundation, Alberta
Children's Hospital Foundation, Stollery Children's Hospital Foundation,
Children's Hospital Foundation of Saskatchewan, Children's Hospital
Foundation of Manitoba, SickKids Foundation, Children's Health
Foundation of London, McMaster Children's Hospital Foundation,
Children's Hospital of Eastern Ontario Foundation, IWK Health Centre
Foundation, Janeway Children's Hospital Foundation and Operation Enfant
Soleil which includes Le Centre hospitalier universitaire
Sainte-Justine, Le Centre hospitalier universitaire de Quebec and
Montreal Children's Hospital.
About Dairy Queen Canada
Dairy Queen Canada is a wholly owned
division of International Dairy Queen. IDQ is part of the Berkshire
Hathaway family, a company controlled by Warren Buffet. In Canada, IDQ,
develops, licenses and services a system of more than 570 Dairy Queen
and 135 Orange Julius stores in Canada featuring hamburgers, hot dogs,
soft serve, blended drinks made from oranges and other fruit flavours,
along with various snack items.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
Images are free to accredited members of the media/
SOURCE DAIRY QUEEN CANADA
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