Kraft Food for Families Infographic highlighting food bank capacity needs across Canada.pdf
Kraft expands national program to support 100 local food banks with goal
TORONTO, Nov. 1, 2012 /CNW/ - Food banks need more than just food to
feed families. In fact, a new survey of 73 Canadian food banks shows
that almost 90 per cent agree that adding such basic resources as
freezers and more storage space could increase access to food and
improve services within their communities. Kraft Food for Families, in partnership with Food Banks Canada, is calling on Canadians to help combat these capacity issues by simply
adding their name online at www.kraftfoodforfamilies.ca.
This year, Kraft Food for Families is expanding its outreach to support 100 food banks across Canada with
an increased donation goal of $125,000.
How it Works
Between today (at 12:00 PM EST) and December 31st, Canadians can add their name once a day, every day. For each name
received, 50 cents will be donated to one of 100 food banks in five
different regions across Canada. A total of $20,000 is available in
each region and once the $20,000 is reached, the food bank with the
most names in each region will receive a bonus donation of $5,000.
Regions include: Pacific (BC, NT, YK, NU), Western (MB, SK, AB),
Ontario, Quebec, Atlantic (NB, NF, PE, NS).
"As a food company, it's our responsibility to be part of the solution
to hunger in Canada," said Jack Hewitt, Vice President of Marketing
Insight & Services, Kraft Canada. "We've more than doubled our donation
goal and the number of food banks that Kraft Food for Families will reach this year so that more Canadians can make a difference in
their own community."
A recent survey of Food Banks Canada member food banks revealed that
over half participating in Kraft Food for Families this year admit that apart from food, their most urgent concern is not
enough space, equipment or supplies.
"Across Canada, many food banks face capacity issues - such as freezers,
shelving for storage rooms, and even delivery trucks. These are the
basic resources that food banks need in order to meet the growing
demands of their communities," said Katharine Schmidt, Executive
Director, Food Banks Canada. "Last year, nearly 900,000 Canadians
looked to food banks each month for support and that is why this
program is so important."
Last year, the Kraft Food for Families program helped food banks across Canada buy what they really needed to
assist those in need, such as a new walk-in cooler and shelving for
Of the food banks surveyed:
100 per cent are facing capacity issues such as a lack of storage or
serving space, food preparation facilities, cleaning
equipment/supplies, vehicles/transportation, freezers and/or coolers,
or other needs
99 per cent feel that while most people are aware that food banks are in
need of food donations, they may not be aware that they need help with
capacity needs (i.e. equipment, supplies, storage space, etc.) too.
85 per cent indicate that the capacity needs of their food bank impact
their ability to serve everyone who needs help in their community
Visit www.kraftfoodforfamilies.ca for more information and to participate.
About Food Banks Canada
Food Banks Canada is the national charitable organization representing
the food bank community across Canada. Our Members, Affiliate Member
food banks, and their respective agencies serve approximately 85 per
cent of people accessing emergency food programs nationwide. Our
mission is to meet the short-term need for food and find long-term
solutions to reduce hunger. Please visit www.foodbankscanada.ca for
About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest
consumer packaged food and beverage company, with revenues of
approximately $19 billion in 2011. Launched as a public and
independent company on Oct. 1, 2012, the new Kraft has the spirit of a
startup and the soul of a powerhouse. The company has an unrivaled
portfolio of products in the beverages, cheese, convenient meals and
grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for
making the foods and beverages people love. Kraft Foods Group is a
member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft
About the Survey
From September 25th to October 26th, 2012, an online survey was conducted among a sample of 73 food bank
representatives participating in the Kraft Food for Families Program.
The survey was put into market and results were tabulated by Vision
Critical. Discrepancies in or between totals are due to rounding.
Image with caption: "Kraft Food for Families Infographic highlighting food bank capacity needs across Canada (CNW Group/Kraft Foods)". Image available at: http://photos.newswire.ca/images/download/20121101_C3850_PHOTO_EN_19969.jpg
PDF available at: http://stream1.newswire.ca/media/2012/11/01/20121101_C3850_DOC_EN_19971.pdf
SOURCE: Kraft Foods
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