Local businesses can now easily acquire photo-based customer references
and distribute them through social channels with KnexxLocal's
Instamonial iOS app
TORONTO, Feb. 13, 2013 /CNW/ - KnexxLocal, a Toronto-based technology startup, today launched Instamonial, a free iOS application designed to help local businesses market
"Word-of-mouth referrals are the single most important tool that local
businesses can use to grow their business. Today, with the launch of
Instamonial, we're giving local businesses a way to use social media to
grow those referrals in a way that wasn't possible before," said Paul
Chen, CEO of KnexxLocal. "By enabling one-click sharing of customer
references across social media channels, Instamonial super-charges
Instamonial allows local businesses to snap photos of their work using
the app's camera feature. The user then sends an email to the customer
directly from the app with the attached photos, requesting feedback on
the work. Once reviewed, the photo is posted to the business' website
and distributed via social media channels along with the real-time
"The shift in consumer expectations and growth in online reviews over
the past few years has presented a big challenge for local business
owners who don't have a lot of time or resources to dedicate to online
marketing," said Bruce Croxon, co-founder of LavaLife, managing partner
of Round 13 Capital, and star on CBC's Dragon's Den. "Simplifying the
process for business owners to receive referrals from satisfied
customers and distribute them easily online is the ultimate goal of
localized, online word-of-mouth marketing."
Instamonial is available to download for free on the iTunes app store and can be set up to distribute content automatically on a variety of
social channels, including Facebook, Twitter, LinkedIn and Pinterest.
"Word-of-mouth referrals are incredibly important in the catering
business," said Michael Novak, Owner of Corporate Cravings. "So it is
important to take a proactive approach to ensuring that the experiences
of your happy customers are reflected online. But in the past the
process has been a little awkward and felt to be somewhat intrusive.
Instamonial has changed this. It's easy to use for both my client and
myself, and since it's on your phone, it's always with you. There's no
waiting to get back to the computer, so there's no real excuse for not
sending out a request - and once you hit send the rest is done for
Along with the launch, KnexxLocal also announced a recently closed seed
round of $1.1M raised from a series of well-established angel and
investment firms including Round 13 Capital.
About KnexxLocal Inc.
KnexxLocal helps local businesses to connect with more customers through
word-of-mouth referrals online. The company's free iPhone app, Instamonial, automates the process of securing customer reviews online - and then
turns those reviews into powerful, photo-based Instamonials that
customers can share with their friends on Facebook, Twitter, LinkedIn,
Pinterest and more. To learn more, visit http://www.knexxlocal.com.
SOURCE: KnexxLocal Inc.
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