Dancing Babies Take YouTube by Storm
NEW DELHI, Feb. 8, 2013 /CNW/ - KitKat has rolled out its new TVC with
its 'Dancing babies' campaign. Keeping in line with KitKat's larger-than-life tone, the TVC
reinforces the promise of an entertaining break with an extra dose of
'cute'. The ad has babies dancing to music. As with the previous 'Squirrels' campaign, the cornerstones of this campaign have been - Creative. Cute. Cool.
The TV campaign is supported by an integrated digital campaign. The
launch is being led by an exclusive YouTube preview for KitKat's fans,
the brand ensures that the virality of the campaign is sustained where
it's most appreciated - digital "break zones". On YouTube where it has
been overwhelmingly viewed in the last few days, the campaign currently
has more than a million views and is among the top viewed videos in its
A tired doctor sneaks a quick KitKat break in between his rounds at the
baby crèche packed with some cute babies. With every bite, the babies
make him the centre of their attention and soon shake some moves that
leaves the doctor gaping. The foot tapping music leads the dance and is
designed to be catchy and unique.
As the last bite of KitKat disappears, the babies seem to go back to
their normal child-like antics leaving the doctor to wonder if he had
imagined the whole thing. He rushes to catch up with the rest of team
and does a quick Heel Kick.
It ends with the message of 'Have a break, Have a KitKat'.
Watch the video here.
Nestlé is the world's leading nutrition, health and wellness company,
headquartered in Switzerland. Delighting consumers all over the world,
KitKat brand is a favourite chocolate treat; thanks to its light wafer
texture and delicious chocolate taste, freshness and variety of
Nestlé KitKat is one of the most successful brands in the world and
every year over 12 billion KitKat fingers are consumed around the
globe. KitKat is known for coming up with exciting advertising
campaigns capturing the imagination of the youth. Know more at http://www.nestle.in/brands/chocolatesandconfectionery/nestlekitkat
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