King's 2010 Recruitment Campaign Developed by King's Students to Attract Future King's Students

Incorporating Technology to Reach the Smart Tech-Savvy Grade 12 Students

LONDON, ON, Sept. 24 /CNW/ - King's University College at The University of Western Ontario will launch its first-ever student recruitment campaign created by King's students.

King's students enrolled in a third year marketing course in the Management and Organizational Studies program were charged by their client (King's) with the development of a recruitment strategy that incorporates mobile, social & on-line marketing in create buzz with tech savvy high school students. For their campaign proposals, King's students conducted extensive research including: focus groups, surveys, market scans and on-line research. The students' research uncovered that grade 12 students would like universities to communicate with them using both technology and traditional methods of communication. The research also identified King's excellent reputation as a "best kept secret" which would benefit greatly by the use of social and on-line marketing methods.

To see how King's students utilized Mobile Marketing, Facebook, and Twitter as part of King's recruitment campaign click here. http://smr.newswire.ca/en/kings-university-college/kings-2010-recruitment-campaign-developed-by-kings

About King's

King's University College is the Catholic, co-educational, liberal arts campus at The University of Western Ontario. Students from all faiths and backgrounds are welcome. At King's, we believe that the exchange of varying ideas and perspectives builds mutual understanding. Small classes, intensive student/faculty interaction, quality programs, comprehensive student services and a sense of community make King's an excellent choice for university education. www.kingsconnect.ca www.kings.uwo.ca

SOURCE KING'S UNIVERSITY COLLEGE AT THE UNIVERSITY OF WESTERN ONTARIO

For further information: For further information: Marilyn Mason, Registrar, King's University College, (519) 433-3491 x4308, mmason@uwo.ca; Tracy Cunningham, Associate Registrar, King's University College, (519) 433-3491 x4309, kim@medynskyandassociates.com

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KING'S UNIVERSITY COLLEGE AT THE UNIVERSITY OF WESTERN ONTARIO

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