Kia Canada Inc. rides with the Grand Prix Cycliste de Québec and the Grand
Prix Cycliste de Montréal as the official automotive partner

MONTREAL, June 29 /CNW/ - Kia Motors, a maker of quality vehicles for the young-at-heart, revealed today the partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal as official automotive partner. Along with the cyclists, Kia Canada Inc. will be taking over the streets of Quebec City and Montreal by providing over 60 vehicles to support this upcoming, world class event.

"Kia Canada Inc. is proud to be the exclusive automotive partner on the only North American stop of the UCI ProTour," said Maria Soklis, Vice-President and Chief Operating Officer (COO) of Kia Canada Inc. "This is a natural fit for Kia as we have made strategic efforts to boost our young and energetic brand with major global sporting events."

As an 'Official Automotive Partner' of the 2010 UCI ProTour events of Québec and Montréal, Kia is supplying official vehicles from its wide-ranging model line-up to all 18 ProTour teams and 5 professional teams invited to the event. Kia's implication will also assist with event logistics, media, and VIP transportation. The Kia fleet is comprised of 62 vehicles that include a selection from its model line-up including; the all-new Sorento SUV, the all-new Forte sedan Soul urban crossover vehicle, Rondo urban utility vehicle and Sedona, Canada's safest minivan.

For 2010, there are 16 road races bearing the official UCI ProTour label. Teams that have been awarded the ProTeam label are required to compete in each event. There are two in North America: the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal. These 2 new events on the ProTour Circuit, bring the world's cycling elite along with their support staff to Quebec City on September 10, 2010 and Montreal on September 12, 2010 - more than 400 people in all. Over the next five years, this stop on the ProTour Circuit in Quebec City and Montreal will contribute to promoting the globalization of elite cycling.

For additional information on Kia, visit http://www.kia.ca

Kia Canada Inc. (http://www.kia.ca) - is a subsidiary of Kia Motors Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells and services high quality class leading vehicles like the Soul, Forte and Sorento through a network of 167 dealers nationwide. Kia Canada Inc. employs 135 people in its Mississauga, Ontario headquarters and four regional offices across Canada.

SOURCE Kia Canada Inc.

For further information: For further information: Kia Canada Inc. Media Contact: Jack Sulymka, Public Relations Manager, Tel: 905-755-6266, E-mail: jsulymka@kia.ca


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