- Kangaroo to sell 20,000 more wireless devices to the Dolphins for
upcoming NFL Season;
- Dolphins will provide to fans to enrich Game Day Experience;
- Devices provide Next Generation in-stadium fan-viewing enhancement
- Kangaroo builds momentum after showcase at Super Bowl XLIV held in
MIRABEL, QC, March 12 /CNW Telbec/ - Kangaroo TV today announced that it has expanded its partnership with The Miami Dolphins of the National Football League (NFL). Last season, the Dolphins were the first NFL team to rollout some 5,000 hand-held Kangaroo TV wireless devices to their premium ticket holders. These devices substantially improved the in stadium experience of the fan. They deliver an immersive viewing experience, enriched by user selected instant replays, multiple camera feeds, the NFL Red Zone, and other NFL games. The device delivers live statistics and analysis such as ground plays and rushes, and up to four personal Fantasy teams. It keeps the fan engaged with call-to-action alerts, multi language game audio, team and player facts, and in Stadium information. The overwhelmingly positive Dolphin fan reaction last season, and the demand from other season ticket holders has resulted in the Dolphins ordering 20,000 more devices for the upcoming season. Kangaroo will add additional next generation fan-centric services to further enhance the in stadium experience of all Dolphins fans using them.
The 25,000 wireless units will be provided free of charge to approximately 50,000 Dolphins season ticket holders - one device for every two seats. Working with Kangaroo TV, the Dolphins plan to add new features to the device that would include the ability to order food and beverage with in-seat delivery, social networking and possibly even use the device as the game ticket. The device will be rebranded as Game Day Vision for the 2010 season.
Building on Fan Enthusiasm
In 2009, the Dolphins provided 5,000 Kangaroo Gen III hand-held wireless units free of charge to premium seat holders in the club and suite level (www.miamidolphins.com/gamedayvision). Branded as Dolphins Mobile Vision, they quickly became popular with fans, especially with followers of fantasy football and fans who wanted more realtime statistics. The youngest football fans, most of which are familiar with wireless video game consoles, quickly took a liking to the devices because they could control what they saw and when they saw it. Sponsors also embraced the new technology: Best Buy became a supporting sponsor of the program and provided their Geek Squad and Blue Shirt teams at the stadium to help fans become familiar with the devices many features.
As explained by Dolphins CEO Mike Dee: "The feedback we received last season during our pilot program was overwhelmingly positive, so we are expanding the service to a broader base of fans. This device provides our fans with the best of both worlds - the unparalleled live experience with the benefits of seeing the replays and angles previously reserved for in-home viewing. We are finding that the way fans watch and experience sports is constantly changing, and we want to be on the forefront of bringing technology to the fan experience at Sun Life Stadium."
"The Dolphins are true believers of the in-stadium fan experience advantage. As we work more closely with the Dolphins and their fans, we are exploring new possibilities for wireless applications and features that are sure to excite and engage fans even further," said Robert Mimeault, president and CEO of Kangaroo TV.
About Kangaroo Media Inc.
Kangaroo Media Inc. is a market leader in enhancing the in-venue sports fan experience. The company develops and commercializes hand-held wireless audiovisual multi-functional entertainment systems that enable users to expand and tailor their on-site viewing experience of sporting events. Kangaroo Media's technology delivers real-time video, audio and data content to each fan's hand-held Kangaroo TV device. Its devices and tailor-made applications are used in Formula One car racing and on the NASCAR circuit, as well as on the PGA TOUR. They give fans the ability to create their own tailor-made live-action sporting event on-site. Kangaroo Media is headquartered near Montreal, Canada. For more information, visit www.kangaroo.tv.
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SOURCE KANGAROO MEDIA INC.
For further information: For further information: Kangaroo Media: Robert Mimeault, President, (450) 595-2043, firstname.lastname@example.org; Sylvia Morin, Media Contact, Sylvia_morin@yahoo.ca