VANCOUVER, Jan. 16, 2012 /CNW/ - Take the plunge for kids living with
cancer. On Saturday, February 18, 2012, Sears invites you to participate and
join fellow Canadians in the Sears Great Canadian Chill, a polar bear
swim established by Sears as an annual tradition that sees Canadians
brave icy waters while raising money for an important cause. Proceeds
from The Chill will support pediatric oncology initiatives at BC
Children's Hospital (BCCH).
"The Sears Great Canadian Chill is one of the many ways Sears supports
children and families living in the communities where we do business,"
said Calvin McDonald, President and CEO, Sears Canada Inc.
"Participating in the Sears Great Canadian Chill is a great way to
bring families together for a day of fun while helping other families
who are in the fight of their life."
Canadians can log on to www.TheChill.ca and register to participate in the polar bear dip on their own, with
friends or with family members and raise funds for the fight against
this devastating disease. Each registered chiller can create a
participant centre on the website, personalize a fundraising page and
send donation requests and thank you notes to family and friends.
Spectators who just want to chill out and not take the plunge do not
have to register. General donations or participant sponsorship are
welcome and can be made through the TheChill.ca website.
At the event chillers will rush into the cold waters of English Bay at
Second Beach, Stanley Park donning bathing suits and zany costumes. The
family event will invite supporters and friends to join in for a day of
fun, friendship and fundraising. Participants and spectators will be
hosted under heated tents while they enjoy entertainment, prizes for
top fundraising and the highly anticipated costume contest for those
who wish to participate.
The Sears Great Canadian Chill will raise funds for the Sears Canada
Charitable Foundation. Half of the donations made by the Foundation
will benefit pediatric oncology programs at BCCH. The remainder will
benefit national pediatric oncology research initiatives, such as The
Sears Childhood Cancer Fellowship.
"The Sears Great Canadian Chill is another wonderful example of how
Sears is dedicated to supporting child health here in BC," said Teri
Nicholas, president and CEO of BC Children's Hospital Foundation. "The
funds raised by Sears and the event participants are having a real
impact in the lives of children and families touched by childhood
1.855.93.CHILL or www.TheSearsGreatCanadianChill.ca
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
established to collect and distribute donations to charitable
organizations that support Sears Canada's community investment mandate,
which is focused on the health of children and youth. The Sears Great
Canadian Chill supports this mandate and your support of this event
means you and the Foundation are taking steps together to bring an end
to childhood cancer.
SOURCE Sears Canada Inc.
For further information:
Sears Great Canadian Chill