Join the Sears Great Canadian Chill in London and Help Stop Kids Cancer Cold

LONDON, ON, Feb. 7, 2012 /CNW/ - Take the plunge for kids living with cancer. On Saturday, March 3, 2012, Sears invites you to participate and join fellow Canadians in the Sears Great Canadian Chill, a polar bear swim established by Sears as an annual tradition that sees Canadians brave icy waters while raising money for an important cause. Proceeds from The Chill will support paediatric oncology research and treatment initiatives at Children's Hospital at London Health Sciences Centre.

"The Sears Great Canadian Chill is one of the many ways Sears supports children and families living in the communities where we do business," said Calvin McDonald, President and CEO, Sears Canada Inc., who was born and raised in London. "Participating in the Sears Great Canadian Chill is a great way to bring families together for a day of fun while helping other families who are in the fight of their life."

At the event, Chillers will jump into a custom built pool at Victoria Park, braving the chilly temperatures, while donning bathing suits and zany costumes. The family-friendly event will invite supporters to join in for a day of fun, entertainment and fundraising. The event will feature a spirited presence from groups of students from Western University and students from London area High Schools through the "Kids4Kids" outreach program. Participants and spectators will be hosted under heated tents while they enjoy entertainment, prizes for top fundraising and the highly anticipated costume contest for those who wish to participate. Those interested can log on to www.TheChill.ca and register to participate in the polar bear swim on their own, with friends or with family members and raise funds for the fight against this devastating disease.  Each registered Chiller can create a participant profile on the website, personalize a fundraising page and send donation requests and thank you notes to family and friends. Spectators who just want to chill out and not take the plunge are not required to register. General donations or participant sponsorship are welcome and can be made through TheChill.ca website.

The Sears Great Canadian Chill will raise funds for the Sears Canada Charitable Foundation. Half of the donations made by the Foundation will benefit paediatric oncology programs at the Children's Hospital. The remainder will benefit national paediatric oncology research initiatives, such as The Sears Childhood Cancer Fellowship.

"We are most appreciative of the financial support Children's Hospital at London Health Sciences will receive as a result of the generosity from The Sears Great Canadian Chill," said Debbie Comuzzi, President and CEO of Children's Health Foundation. "The money raised by the event participants and Sears for childhood cancer care and research will help make cancer treatments safer for children, minimizing the side effects of chemotherapy and radiation, and support the families through programs that provide the absolute best care."

Register
1.855.93.CHILL or www.TheSearsGreatCanadianChill.ca

About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity established to collect and distribute donations to charitable organizations that support Sears Canada's community investment mandate, which is focused on the health of children and youth. The Sears Great Canadian Chill supports this mandate and your support of this event means you and the Foundation are taking steps together to bring an end to childhood cancer.

SOURCE Sears Canada Inc.

For further information:

Sara Forbes
Communications Manager
Sears Great Canadian Chill
416.301.2921
sforbes@infieldmarketing.com


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