J.D. Power and Associates Reports: Toyota Motor Corporation's Cambridge
South, Ontario, Plant Receives Gold Plant Quality Award


    
    Four Canadian-Built Models Rank within the Top Three in U.S. Initial
    Quality in Their Respective Segments




    
</pre>
<p><span class="xn-location">TORONTO</span>, <span class="xn-chron">June 17</span> /CNW/ -- The Toyota Motor Corporation Cambridge South, Ontario, plant receives the Gold Plant Quality Award in the North/South America region, averaging just 30 problems per 100 vehicles, according to the J.D. Power and Associates 2010 U.S. Initial Quality Study(SM) (IQS) released today.</p>
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    (Photo:  http://photos.prnewswire.com/prnh/20100617/LA22442)
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<p>The Cambridge South plant produces the Lexus RX and is the only plant outside of <span class="xn-location">Japan</span> to build a Lexus model.</p>
<p/>
<p>The study captures problems experienced by owners in two distinct categories--design-related problems and defects and malfunctions. Plant awards are based solely on defect and malfunction counts.</p>
<p/>
<p>Four Canadian-made vehicle models rank within the top three in their respective segments. These high-ranking Canadian-built models are:</p>
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    --  Dodge Challenger (Chrysler's Brampton, Ontario, plant) ranks second in
        the midsize sporty car segment
    --  Dodge Grand Caravan (Chrysler's Windsor, Ontario, plant) ranks third
in
        the minivan segment
    --  Ford Edge (Ford Motor Company's Oakville, Ontario, plant) ranks third
        in the midsize crossover/SUV segment
    --  Honda Civic (Honda Canada's Alliston 1, Ontario, plant) ranks second
in
        the compact car segment (1)


    
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<p>"The success of Toyota's Cambridge South plant in the 2010 IQS, as well as that of high-performing models built in Canadian plants, is a testament to the skill and dedication of the Ontario communities that continue to deliver high-quality vehicles to the North American market," said <span class="xn-person">Ryan Robinson</span>, automotive practice leader of J.D. Power and Associates Canadian operations.</p>
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    2010 Plant Quality Award Recipients
    
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<p>The Daimler assembly plant in East <span class="xn-location">London</span>, <span class="xn-location">South Africa</span>, receives the Platinum Plant Quality Award for producing vehicles yielding the fewest defects and malfunctions. The plant, which averages just 28 PP100, produces the Mercedes-Benz C-Class.</p>
<p/>
<p>In the Asia Pacific region, Toyota Motor Corporation's Kyushu 2, <span class="xn-location">Japan</span>, plant, which produces the Lexus ES, IS and RX, receives the Gold Plant Quality Award.</p>
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    2010 U.S. Initial Quality Study Findings
    
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<p>For the first time since the inception of the study 24 years ago, U.S. auto brands, as a whole, have demonstrated higher initial quality than import brands (automakers headquartered in <span class="xn-location">Europe</span> or Asia Pacific).</p>
<p/>
<p>Overall, the industry average for initial quality is 109 problems per 100 vehicles (PP100) in 2010, increasing slightly from 108 PP100 in 2009. However, initial quality for U.S. brands as a whole has improved by 4 PP100 in 2010 to an average of 108 PP100--slightly better than the initial quality of import brands, which averages 109 PP100 in 2010.</p>
<p/>
<p>Substantial improvements by many U.S. models--including the Ford Focus, Ram 1500 LD and Buick Enclave--drive the overall improvement of domestic automakers in 2010. In particular, initial quality of Ford models has improved steadily for the past nine years. In addition, as a corporation, Ford Motor Company (including Volvo) has 12 models that rank within the top three in their respective segments in 2010--more than any other corporation. General Motors Company has 10 models that rank within the top three in their segments.</p>
<p/>
<p>Initial quality performance demonstrated by U.S. brands in 2010 contrasts sharply with consumer sentiment from one year ago. According to data collected by the J.D. Power Web Intelligence Division between May and <span class="xn-chron">July 2009</span>, much of the online consumer discussion about automotive quality centered around the difficulties U.S. automakers were facing, and perceptions that these problems were largely caused by poor product quality.</p>
<p/>
<p>"Domestic automakers have made impressive strides in steadily improving vehicle quality, particularly since 2007," said <span class="xn-person">David Sargent</span>, vice president of global vehicle research at J.D. Power and Associates. "This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality. However, there is still a long road ahead, and domestic manufacturers need to consistently prove to consumers that they can produce models with quality that equals or beats that of the import brands. Achieving quality comparability is the first half of the battle; convincing consumers--particularly import buyers--that they have done this is the second half."</p>
<p/>
<p>According to the Web Intelligence Division, online consumer conversations about vehicle quality have recently shifted to a more concrete tone. In 2010, consumers are more often discussing quality as it applies to their own personal vehicle purchase decisions, rather than how domestic brands overall are affected by perceptions of low quality.</p>
<p/>
<p>Initial quality of new models and major redesigns continues to improve in 2010, led by new launches from Ford, Honda, Lexus, Mercedes-Benz and Porsche.</p>
<p/>
<p>The all-new Honda Accord Crosstour and the redesigned Ford Mustang, Ford Taurus and Lexus GX 460 each rank highest in initial quality in their respective segments. The Ford Fusion, Mercedes-Benz E-Class Coupe and Sedan and Porsche Panamera also launch with notably high initial quality levels.</p>
<p/>
<p>Historically, newly launched models have incurred substantially more quality problems than carryover models, on average. However, more than one-half of all models launched during the 2010 model year perform better than their respective segment averages. Furthermore, 12 all-new and redesigned models rank within the top three in their respective segments. Meanwhile, initial quality of carryover and freshened models has declined for the 2010 model year.</p>
<p/>
<p>"With automakers committing huge budgets for the design, engineering, production and marketing of all-new models and major redesigns, hitting the quality mark out of the gate is critical," said Sargent. "Getting initial quality right on model launches can serve dual purposes for automakers--boosting profitability and also inspiring consumer confidence in the overall quality of their models. Having a strong quality image is essential for automakers to be able to compete in today's market--both in the U.S. and around the globe."</p>
<p/>
<p>The Initial Quality Study serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions. Initial quality has been shown over the years to be an excellent predictor of long-term vehicle durability, which directly impacts consumer purchase decisions. The study captures problems experienced by owners in two distinct categories--design-related problems and defects and malfunctions.</p>
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    2010 U.S. IQS Ranking Highlights
    
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<p>Porsche leads the overall nameplate rankings, averaging 83 PP100. Following in the rankings are, respectively, Acura (which moves from 14th rank position in 2009 to second in 2010), Mercedes-Benz (which improves from sixth rank position in 2009 to third in 2010), Lexus and Ford (which moves into the top five for the first time since the inception of the study). MINI posts the largest improvement in 2010, reducing problems by 32 PP100 from 2009.</p>
<p/>
<p>Toyota's problem count increases by 16 PP100, moving it from sixth rank position in 2009 to 21st in 2010.</p>
<p/>
<p>"Clearly, Toyota has endured a difficult year," said Sargent. "Recent consumer concerns regarding Toyota's quality are reflected in the nameplate's performance in the 2010 study. That said, Toyota's success was built on a well-deserved reputation for quality, and there is little doubt that they will do everything possible to regain that reputation."</p>
<p/>
<p>Ford and Lexus each garner three segment awards. Ford captures awards for the Focus, Mustang and Taurus, while Lexus receives awards for the GS, GX and LS models. The Lexus LS has the fewest quality problems in the industry, with just 55 PP100.</p>
<p/>
<p>Chevrolet, Honda and Toyota receive two awards each. Chevrolet models earning awards are the Avalanche (in a tie) and the Tahoe. Honda receives awards for the Accord and the Accord Crosstour, while Toyota receives awards for the FJ Cruiser and Sienna.</p>
<p/>
<p>Also receiving segment awards are: Acura RDX, Cadillac Escalade, GMC Sierra LD (in a tie), Hyundai Accent, Mazda MX-5 Miata, Mercedes-Benz C-Class, Nissan Frontier, Scion xB and Volvo C70.</p>
<p/>
<p>The 2010 Initial Quality Study is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year vehicles surveyed after 90 days of ownership. The study is based on a 228-question battery designed to provide manufacturers with information to facilitate identification of problems and to drive product improvement. The study was fielded between February and <span class="xn-chron">May 2010</span>. Visit the J.D. Power Business Center for additional information on J.D. Power's automotive research.</p>
<p/>
<p> </p>
<p> </p>
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    2010 Nameplate IQS Ranking
    Problems per 100 Vehicles
    Porsche                            83
    Acura                              86
    Mercedes-Benz                      87
    Lexus                              88
    Ford                               93
    Honda                              95
    Hyundai                           102
    Lincoln                           106
    Infiniti                          107
    Volvo                             109
    Industry Average                  109
    Ram                               110
    Audi                              111
    Cadillac                          111
    Chevrolet                         111
    Nissan                            111
    BMW                               113
    Mercury                           113
    Buick                             114
    Mazda                             114
    Scion                             114
    Toyota                            117
    Subaru                            121
    Chrysler                          122
    Suzuki                            122
    GMC                               126
    Kia                               126
    Jeep                              129
    Dodge                             130
    Jaguar                            130
    MINI                              133
    Volkswagen                        135
    Mitsubishi                        146
    Land Rover                        170


    
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<p> </p>
<p> </p>
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    Top Three Models per Segment
    ----------------------------
    Car Segments
    
</pre>
<p> </p>
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    Sub-Compact Car
    ---------------
    Highest Ranked: Hyundai Accent
    Toyota Yaris
    Honda Fit
    
</pre>
<p> </p>
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    Compact Car
    -----------
    Highest Ranked: Ford Focus
    Honda Civic
    Hyundai Elantra
    
</pre>
<p> </p>
<pre>
    
    Compact Sporty Car*
    -------------------
    Highest Ranked: Mazda MX-5 Miata
    Scion tC
    
</pre>
<p> </p>
<pre>
    
    Compact Premium Sporty Car*
    ---------------------------
    Highest Ranked: Volvo C70
    Mercedes-Benz E-Class Coupe
    
</pre>
<p> </p>
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    Entry Premium Car
    -----------------
    Highest Ranked: Mercedes-Benz C-Class
    Acura TL
    Cadillac CTS
    
</pre>
<p> </p>
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    Midsize Premium Car
    -------------------
    Highest Ranked: Lexus GS
    Mercedes-Benz E-Class Sedan
    Volvo S80
    
</pre>
<p> </p>
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    Midsize Sporty Car*
    -------------------
    Highest Ranked: Ford Mustang
    Dodge Challenger
    
</pre>
<p> </p>
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    Large Premium Car
    -----------------
    Highest Ranked: Lexus LS 460
    Mercedes-Benz S-Class
    Porsche Panamera
    
</pre>
<p> </p>
<p> </p>
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    Midsize Car
    -----------
    Highest Ranked: Honda Accord
    Ford Fusion
    Chevrolet Malibu
    
</pre>
<p> </p>
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    Large Car
    ---------
    Highest Ranked: Ford Taurus
    Buick Lucerne
    Nissan Maxima


    
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<p>NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment.  There were only two premium sporty models and no large van models with sufficient sample size, thus no premium sporty or large van awards have been issued.</p>
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    *No other model in this segment performs above the segment average.

    
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<p> </p>
<p> </p>
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    Top Three Models per Segment
    Truck/Multi-Activity Vehicle (MAV) Segments
    
</pre>
<p> </p>
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    Compact Crossover/SUV
    ---------------------
    Highest Ranked: Toyota FJ Cruiser
    Honda CR-V
    Honda Element
    
</pre>
<p> </p>
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    Compact MPV
    -----------
    Highest Ranked: Scion xB
    Chrysler PT Cruiser Wagon
    Nissan Cube
    
</pre>
<p> </p>
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    Entry Premium Crossover/SUV
    ---------------------------
    Highest Ranked: Acura RDX
    BMW X3
    Volvo XC60
    
</pre>
<p> </p>
<pre>
    
    Midsize Crossover/SUV
    ---------------------
    Highest Ranked: Honda Accord Crosstour
    Honda Pilot
    Ford Edge
    
</pre>
<p> </p>
<pre>
    
    Large Crossover/SUV
    -------------------
    Highest Ranked: Chevrolet Tahoe
    Chevrolet Suburban
    GMC Yukon
    
</pre>
<p> </p>
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    Midsize Premium Crossover/SUV
    -----------------------------
    Highest Ranked: Lexus GX 460
    Infiniti FX-Series
    Volvo XC70
    
</pre>
<p> </p>
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    Large Premium Crossover/SUV
    ---------------------------
    Highest Ranked: Cadillac Escalade
    Mercedes-Benz GL-Class
    Infiniti QX56 (tie)
    Land Rover Range Rover (tie)
    
</pre>
<p> </p>
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    Large Pickup
    ------------
    Highest Ranked: Chevrolet Avalanche (tie), GMC Sierra LD
     (tie)
    Ford F-150 LD
    
</pre>
<p> </p>
<pre>
    
    Midsize Pickup
    --------------
    Highest Ranked: Nissan Frontier
    Ford Ranger
    Ford Explorer Sport Trac
    
</pre>
<p> </p>
<pre>
    
    Minivan
    -------
    Highest Ranked: Toyota Sienna
    Kia Sedona
    Dodge Grand Caravan


    
</pre>
<p>NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment.  There were only two premium sporty models and no large van models with sufficient sample size, thus no premium sporty or large van awards have been issued.</p>
<p/>
<p> </p>
<p> </p>
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    2010 Assembly Plant Quality Award Recipients
    Based on Models Produced for U.S. Market
    
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<p> </p>
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    Award                                  PP100        Model(s) Produced 
                                         (defects/          at Plant
                                        malfunctions 
                                           only)
    
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<p> </p>
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    Platinum Award
    Daimler, East London, South Africa      28          Mercedes-Benz C-Class
    
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<p> </p>
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    North/South America
    -------------------
    Gold Award
    Toyota Motor Company, Cambridge         30          Lexus RX
     South, Ontario (TMMC)                              
    
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<p> </p>
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    Silver Award
    Ford Motor Company,                     33          Ford Fusion, Lincoln
     Hermosillo, Mexico                                  MKZ and Mercury Milan
    
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<p> </p>
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    Bronze Award
    General Motors Corporation,             37          Cadillac CTS and STS
     Lansing, MI (Grand River) 
    
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<p> </p>
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    Asia Pacific
    ------------
    Gold Award
    Toyota Motor Corporation,               32          Lexus ES, IS and RX
     Kyushu 2, Japan (TMK)                      
    
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<p> </p>
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    Silver Award
    Toyota Motor Corporation,               33          Lexus GS, IS and LS
     Tahara 3, Japan   
                             
    Bronze Award
    Toyota Motor Corporation,               37          Lexus HS and RX; 
     Kyushu 1, Japan                                     Toyota Highlander
                               
    Europe and Africa
    -----------------
    Silver Award
    Porsche, Stuttgart, Germany             32          Porsche 911 and  
                                                         Boxster
    Bronze Award
    Daimler, Sindelfingen, Germany           3          Mercedes-Benz 
                                                         CL-Class; CLS-Class;
                                                         E-Class Sedan;
                                                         and S-Class

    About J.D. Power and Associates
    
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<p>Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.</p>
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    About The McGraw-Hill Companies:
    
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<p>Founded in 1888, The McGraw-Hill Companies (NYSE:   MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were <span class="xn-money">$5.95 billion</span>. Additional information is available at <a href="http://www.mcgraw-hill.com/">http://www.mcgraw-hill.com/</a>.</p>
<p/>
<p>(1) Of the units sold in the <span class="xn-location">United States</span> of this model, a portion are produced in <span class="xn-location">Canada</span>.</p>
<p/>
<p> </p>
<p> </p>
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    J.D. Power and Associates Media Relations Contacts:
    John Tews; Troy, Mich.; (248) 312-4119; media.relations@jdpa.com
    Syvetril Perryman; Westlake Village, Calif.; (805) 418-8103;
     media.relations@jdpa.com


    
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<p>No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. <a href="http://www.jdpower.com/corporate">www.jdpower.com/corporate</a>.</p>
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For further information: For further information: John Tews; Troy, Mich.; +1-248-312-4119; media.relations@jdpa.com, or Syvetril Perryman; Westlake Village, Calif.; +1-805-418-8103; media.relations@jdpa.com, both of J.D. Power and Associates Web Site: http://www.jdpower.com

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