Fourth-ranked player in the world adds to global presence of Team RBC
TORONTO, March 5, 2015 /CNW/ - RBC continued to deepen its commitment to
the game of golf with the signing of a multi-year deal with one of the
game's most talented golfers, Australian sensation Jason Day.
Joining an impressive roster that includes 2014 RBC Heritage champion
Matt Kuchar, No. 7 world-ranked Jim Furyk and recent AT&T Pebble Beach
National Pro Am champion Brandt Snedeker among other top golfers, Day
will add an increased global dimension to RBC's stable of brand
"Jason is one of the most exciting professionals playing right now on
the PGA TOUR," said Jane Broderick, chief brand and communications
officer, RBC. "The calibre of talent he displays on the golf course
combined with his commitment to help families in need off the course
make him a dynamic ambassador, and one who is helping to shape the
future of the game. We are thrilled to have Jason join Team RBC and we
look forward to working together."
"I'm proud to partner with organizations that place an emphasis on and
share my interest in giving back to the community," stated Jason Day.
"RBC has a rich history of doing this through their sponsorship of golf
and the extensive ambassadorial program they have in place. It's an
honour to join this fantastic team of touring professionals wearing the
RBC brand week to week."
The 27-year-old Day is a three-time PGA TOUR winner including the 2015
Farmers Insurance Open and the 2014 WGC- Accenture Match Play
Championship. He's had seven top ten finishes at major championships,
including runner-up at the 2011 Masters Tournament and the 2011 and
2013 U.S. Open. When not playing on tour, Day and his wife Ellie run
The Brighter Days Foundation, dedicated to providing funding and
resources to deserving projects and organizations, with a focus on
helping families in need.
The sponsorship kicks off at the WGC Cadillac Championship in Miami,
Florida, where Day will begin to wear the iconic RBC shield on his golf
apparel and golf bag, just like the other 13 members of Team RBC. As
well he will participate in future marketing initiatives and client
events for RBC, and act as a global brand ambassador, particularly in
support of charitable initiatives that demonstrate RBC's commitment to
kids and youth such as the #RBCGolf4Kids online charity challenge.
Other recent additions to Team RBC include Canadian golfers Adam Hadwin,
Brooke Henderson and Nick Taylor in a nod to the bank's Canadian roots.
RBC acts as the Official Banking and Financial Services partner to all
members of Team RBC.
RBC proudly supports golf around the world through high profile
relationships with the PGA TOUR and Golf Canada. RBC is the Official
Banking and Financial Services partner of touring professionals Jason
Day, Graham DeLaet, Luke Donald, Ernie Els, Jim Furyk, Adam Hadwin,
David Hearn, Brooke Henderson, Matt Kuchar, Graeme McDowell, Morgan
Pressel, Nick Taylor, Brandt Snedeker and Mike Weir. As the title
sponsor of both the RBC Heritage and the RBC Canadian Open, RBC also
supports emerging Canadian golfers through Golf Canada's grassroots
developmental programming, their Canadian Amateur Golf Championships
and high performance national team. RBC is one of North America's
leading diversified financial services companies and among the largest
banks in the world, as measured by market capitalization. For more
information, visit rbcmakeyourmark.com and rbc.com/golf.
Image with caption: "Golfer Jason Day joins Team RBC in new sponsorship deal (CNW Group/RBC)". Image available at: http://photos.newswire.ca/images/download/20150305_C9882_PHOTO_EN_43404.jpg
For further information:
Shauna Cook, RBC Brand Communications, 647-534-1562