DUBAI, UAE, Nov. 13, 2015 /CNW/ - Dubai Airports launched its revolutionary new initiative musicDXB in style yesterday as 'Britain's Got Talent' finalists and the UK's new swing kings Jack Pack lit up the world's largest stage for the first time during a 30-minute pop-up concert that entertained passengers at the world's #1 international airport, Dubai International (DXB).
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"We've played in some unique venues, including last night at the Airshow Gala Dinner, but our DXB experience stands out," said Jack Pack's Andrew Bourn. "It is an innovative idea, a funky setting and a great platform for musicians the world over to showcase their work to a truly global audience."
musicDXB sets a new standard for global travel by creating a platform which targets a multi-cultural and cosmopolitan audience of over 79 million music lovers who pass through the airport annually. musicDXB will feature performances from global superstars, the hottest emerging international acts and up-and-coming local artists to entertain passengers.
Fans who miss the live acts will be able to enjoy highlights on Dubai Airports' social media platforms. Dubai Airports was recognised by Facebook for having created the "largest airport community on Facebook" comprising some 1.5 million fans worldwide.
Dubai Airports' CEO Paul Griffiths said, "We are thrilled to have launched musicDXB in such fine fashion with Jack Pack. And the celebration of music has only just begun. Over the next eight weeks we will be showcasing some of the UAE's top musical talent. We are also extending an invitation to musicians the world over. If you want to play on our stage, if you believe you have what it takes to stand out and entertain a growing global audience, we want to hear from you!"
Musicians, who are travelling to or through Dubai in January and beyond, are invited to email musicDXB@dubaiairports.ae and supply samples of their work, travel dates and a short testimonial on why they want to participate in musicDXB.
Dubai Airports has had a long and storied love affair with the performing arts. Dubai Airshow crowds have been entertained by luminaries including Katy Perry, Stevie Wonder, Rod Stewart, Diana Ross, Michael Bolton, Tom Jones, and George Benson among others. DXB has hosted other pop-up events including an airport concert featuring Kelly Rowland. Dubai Airports is also an avid supporter of local classical music initiatives including Choirfest Middle East.
About Jack Pack
Jack Pack's self-titled debut album is now in the Top 5 of the UK charts.
(Photo: http://photos.prnewswire.com/prnh/20151111/286350 )
SOURCE Dubai Airports