Jack Daniel's celebrates 150th anniversary with worldwide whiskey barrel hunt and historical cocktails from the decades

Kicking off in Halifax today, ten authentic barrels will be hidden across Canada while Jack shares his cocktail recipes 'through the ages'

LYNCHBURG, TN, July 5, 2016 /CNW/ - Happy 150th Jack!  America's first registered distillery turns 150 this year and in celebration, Jack Daniel's is launching a global barrel scavenger hunt across 50 countries in just 90 days.  Canadians will be able to join in the hunt as 10 authentic Jack Daniel's barrels will be hidden across the country, starting in Halifax today and finishing in Vancouver on September 15th.

Clues to the secret location of these barrels will be released on Jack Daniel's global Facebook page on the day of the city's hunt.  The 10 lucky Canadians who find the barrels will take the barrel and its contents home.  This includes a trip to the infamous distillery in Lynchburg, Tennessee with winners from countries all over the world for the ultimate anniversary party.

To further mark this historic occasion, cocktails through the ages have been created to honour each decade from the past 150 years and the era it represents.  From the influence of politics, to film, New York and more, Jack Daniel's was always there to honor the occasion.  It starts in 1866 with a Jack Daniel's neat and follows with 15 classics from the 1870s to today:

1870s: The Manhattan
A classic that's still loved today, the Manhattan was created at the Manhattan Club in New York City for Sir Winston Churchill's mother in honour of presidential candidate Samuel J. Tilden.
2 oz. Jack Daniel's
1 oz. sweet vermouth
Measure ingredients into mixing glass over ice and stir until cold (approx. 45 sec). Strain into coupe glass. Garnish with a cherry.

1920s – Boulevardier
Created by Erskine Gwynne for Europeans using an American whisky; this cocktail was named after his magazine which published the recipe in 1920 and is regularly made today with Jack Daniel's.
1.5 oz. Jack Daniel's
1 oz. sweet vermouth
1 oz. Campari
Add all ingredients to a mixing glass, fill with ice and stir for 15 seconds. Strain liquid over a single large ice cube and express the oil from a lemon zest over the drink. Serve.

2010s – a la Louisiane
Inspired by modern day New Orleans and its tremendous impact on mixology, this cocktail is a toast to the bartending talent there who push the boundaries of mixology every day.
2 oz. Jack Daniel's
0.5 oz. sweet vermouth
0.25 oz. Benedictine
2 dashes absinthe
2 dashes Peychaud bitters
In a mixing glass, add all ingredients, fill with ice and stir until arctic cold. Strain liquid into chilled martini glass and garnish with brandied cherry. Serve.

For all 15 cocktail recipes and photos, please contact amanda@evangelinepr.com

"Jack Daniel's has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity," said Mark McCallum, President of Jack Daniel's. "The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel's with our first-ever global Barrel Hunt."

Canadian Barrel Hunt Dates and Locations:


July 5th

Quebec City

July 7th


July 19th


July 21st


August 11th

London, ON

August 16th


August 23rd


August 25th


September 1st


September 15th

For more information on the Jack Daniel's Barrel Hunt: visit www.jackdanielsbarrelhunt.com

To learn more about Jack Daniel's and the Jack Daniel Distillery's 150th anniversary, visit www.jackdaniels.com.

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. 

Your friends at Jack Daniel's remind you to drink responsibly.

JACK DANIEL'S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel's. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.                                                                               

SOURCE Evangeline PR

For further information: and high-res photos, please contact Evangeline PR: Amanda Gilbank / Kaitlin Hazen, 647-525-5087 / 416-898-8565, amanda@evangelinepr.com / kaitlin@evangelinepr.com

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