Jack Astor's attempts to bring $70,000 Potato Salad to Canada

TORONTO, July 10, 2014 /CNW/ - The goal was to raise $10 and create a few laughs, but as of July 9, Zack Danger Brown has raised more than $70,000 on Kickstarter so that he can make…potato salad. For the team at Jack Astor's, the next logical step is bringing the Internet-famous potato salad to the people!

After hearing about Brown's campaign, the Jack Astor's marketing team thought a partnership would be a perfect fit. The restaurant has offered to fly Brown to one of their 39 kitchens in Canada to collaborate with Jack Astor's executive chef to create the best potato salad ever, to serve while hosting Canada's first Potato Salad Party. The restaurant also offered to donate all profits from sales of Brown's potato salad to a charity of his choice.

Over the past nine days, Brown has become a feature in mainstream news and has the Internet's rapt attention as his Kickstarter donations have continued to climb. This week alone Brown was interviewed on Good Morning America and mentioned on The Ellen DeGeneres Show and The Tonight Show with Jimmy Fallon.

"Canadians love potato salad, and we think our restaurants have an irreverent sense of humour, just like Zack," said Somer Mullins, Jack Astor's marketing manager. "It seems like a perfect collaboration and we're hoping Zack will take us up on our offer!"

Jack Astor's has been in contact with Brown via his Kickstarter campaign page and Twitter about next steps to bring Brown and his potato salad to Canada once the campaign closes on August 2. Though details are not confirmed yet, the Jack's team is hopeful they will host Canada's first Potato Salad Party in the coming weeks. The only condition? That he doesn't tell poutine!

For more information, please visit: http://jackastors.com/2014/07/jack-astors-to-bring-70000-potato-salad-to-canada/

Stay in the loop by following @Jack_Astors on Twitter and Facebook. To find a Jack Astor's location and hours of operation, visit jackastors.com.

Twitter: @jack_astors
Instagram: @jack_astors 
YouTube: Jack Astor's TV
Find your local Jack Astor's Facebook page

About Jack Astor's:
Jack Astor's is all about sharing some of the most delicious food while trading a few hilarious stories. It's about trying a bold, new refreshing drink with some good friends, co-workers, or even a few future good friends. Our chefs love bringing together the freshest, tastiest ingredients and coming up with amazing new dishes to wow your crew. We have enough TV's to adequately overload your senses, with a few dedicated to chuckle-inducing blooper reels. With 39 locations, there is never a dull moment or a dull menu at Jack Astor's. For more information, visit www.jackastors.com.

About Service Inspired Restaurants (SIR Corp):
When it comes to the hospitality industry, we deviate from the norm – and that's a good thing. Service Inspired Restaurants is a privately held Canadian corporation that owns and operates a diverse range of over 50 highly successful restaurants in Canada. Our concept restaurants include Jack Astor's Bar and Grill® with 38 locations across Canada and one in Buffalo, NY, Alice Fazooli's® with three locations, Canyon Creek® with eight locations, and our newest concept, SCADDABUSH Italian Kitchen & Bar™, with one location. Our signature restaurants located in downtown Toronto include Reds® Wine Tavern and Reds® Midtown Tavern, Far Niente®, Four®, Petit Four®, The Loose Moose®, The Antler Room™ and Duke's Refresher™ + Bar. Our Muskoka region signature restaurants, Abbey's Bakehouse® and Duke's Refresher™ are great summer destinations.

Image with caption: "Jack Astor's (CNW Group/Jack Astor's)". Image available at: http://photos.newswire.ca/images/download/20140710_C1957_PHOTO_EN_4219.jpg

SOURCE: Jack Astor's

For further information: For media inquiries, high-res photography or more information, please contact:Meredith Gillies, rock-it promotions, inc., at meredith@rockitpromo.com or 416.656.0707 ext. 116; Michelle Easton, rock-it promotions, inc., at michelle@rockitpromo.com or 416.656.0707 ext. 103

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