CALGARY, Jan. 9, 2014 /CNW/ - Since introducing its geo-targeted text
messaging advertising program AdCentral, earlier this year,
Calgary-based Ivrnet has signed up three Canadian transit authorities
with high volume text messaging data bases totaling more than 3.4
million messages per month (41 million text messages/year). The
company is also in negotiations with major US transit authorities with
high volume texting needs.
"The response to our proprietary software program has been faster than
we anticipated," says Hanif Mohamed, Ivrnet's VP Product and Business
"AdCentral is designed to make ads on large volume text messaging
programs simple, effective, and seamless for end users and for
marketers. Our clients have been impressed with our software's
capability to send different marketing programs to different areas of a
city, and its ability to select a geographically targeted radius around
the advertiser's area of interest. Then, based on the advertiser's
feedback and each program's effectiveness, we can add or remove areas
of the city on the fly, or even change the content of the program."
"The fact that our text message advertisements include links to the
mobile websites of marketers, allowing users to see far more content
than what's available in traditional text-only text messages, is a huge
benefit for advertisers."
Mohamed added that AdCentral is a free software program for transit
authorities. "There is no cost to the transit authority. In fact,
AdCentral is designed to be a revenue generator, as both Ivrnet and the
transit authority share in the revenues generated from advertising."
"It is our hope that AdCentral can significantly decrease the costs
associated with providing value-added text messaging services to
consumers, which obviously benefits both the consumers and transit
Adds Mohamed, "Our market is currently North America, although the
proprietary platform can be used anywhere in the world with any
enterprise-scale text messaging program. We see a huge upside for
AdCentral. Geo-targeted text messaging programs like AdCentral have
the potential for very large audiences."
Ivrnet is a software and communications company that develops, hosts,
sells and supports value added business process improvement software
applications, delivered through the traditional phone network and the
Internet. These applications facilitate automated interaction through
personalized communication between people; mass communication for
disseminating information to thousands of people concurrently and
personalized communication between people and automated systems.
Ivrnet's applications are accessible through nearly any form of
communication technology, at any time, from anywhere in North America
via voice, phone, fax, email, texting and the Internet. www.ivrnet.com
SOURCE: IVRnet Inc.
For further information:
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Mr. David L. Snell, President, email@example.com