Ivrnet launches NEXTEXT to the North American Market

CALGARY, April 12, 2016 /CNW/ - Ivrnet Inc. (TSXV: IVI) ("Ivrnet" or the "Corporation") is pleased to announce the official market release of its texting ("SMS") based communications and advertising/sponsorship platform "NEXTEXT".  

In development since 2013, this first to market solution is specifically designed for the public transit market, providing digital communications and advertising revenue to North American transit operators.  NEXTEXT allows riders to request and receive information relevant to their specific transit stop, along with advertising relevant to the geographic location of the stop.  This unique SMS and sponsorship platform is based on Ivrnet's proprietary AdCentral platform that combines automated information response with geolocation services.  NEXTEXT incudes SMS aggregation, SMS processing and integrated Web applications for selling and managing all aspects of advertising content and campaigns. NEXTEXT fully integrates with real time, GPS based bus arrival information.  It is available 24 hours a day, seven days a week.  It is automated, easy to use, extremely scalable, readily deployable and remarkably cost effective for transit operators and their riders.

NEXTEXT is designed and packaged with Transit Authorities in mind

Safety, convenience and affordability are the cornerstones of attracting and sustaining transit ridership. With GPS tracking and SMS communication, transit authorities are able to enhance rider safety and convenience by making "real time" bus stop arrival time data available to the general public. Without NEXTEXT, these essential technologies are costly to provide to riderships throughout North America.  With NEXTEXT, these expenses are effectively eliminated.

NEXTEXT can help reduce public transit operational costs dramatically

Chris Topolniski, Chief Operating Officer, Ivrnet Inc., comments, "Through in depth discussions with strategic partners ranging from the Government of Canada, anchor Transit Authorities and end-user ridership focus groups, we have designed and packaged the NEXTEXT product suite with the sole purpose of assisting public transit authorities in decreasing the large monthly operational expenses related to aggregation costs." He continues, "Our unique technology and business model turns these traditional high cost centers into profit centers by providing opportunities for digital sponsorships, while complying with both the spirit and letter of antispam and privacy legislation." 

Powerful Digital Sponsorship opportunities

To ensure maximum exposure to advertisers, Ivrnet has partnered with longstanding public communications organization, FarWest Outdoor Advertising.

David Snell, Chief Executive Officer, Ivrnet Inc., comments, "One of the critical components to the success of the NEXTEXT service is the advertising partnership. With FarWest as our partner, we have a trusted and respected industry leader ensuring the highest quality of sponsors as participants." He continues, "FarWest has been working inside the transit and national advertising realm for more than 25 years. With this level of industry expertise, not only do they assist in providing a faster path to cost reductions for transit authorities nation wide, they assure longevity and consistency of sponsorship." Mr. Snell adds, "A sponsor driven SMS communication business model is similar to existing "bench" and "shelter" sponsorship models, and comes at no cost to the ridership."

Public transit value driven revenue opportunities

Chad Hiebert, Vice President Sales, Ivrnet Inc., comments, "In today's volatile economy, public transit authorities are thinking outside the box and looking for alternate means to reduce costs and drive revenues. NEXTEXT provides the opportunity to do both." He continues, "We are currently in discussions with over 20 transit authorities throughout North America representing texting volumes of over 10,000,000 per month, which translates to over $7,000,000 in annual opportunities."

For further product information, please visit nextext.ca.

About Ivrnet

Ivrnet is a software and communications company that develops, hosts, sells and supports value added business automation software solutions. Our products and services are delivered through the traditional phone network and the Internet. These applications facilitate automated interaction through personalized communication between people; mass communication for disseminating information to thousands of people concurrently and personalized communication between people and automated systems. Ivrnet's applications are accessible through nearly any form of communication technology, at any time, from anywhere in North America via voice, phone, fax, email, texting and the Internet.

Forward-looking Information

This press release may contain "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information is often, but not always, identified by the use of words such as "anticipate", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "expect", "may", "will", "project", "should" or similar words suggesting future outcomes. This forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause predicted outcomes to be materially different from that expressed or implied herein, including but not limited to: risks related to capital markets, general economic conditions, legislative and regulatory developments, regulatory and any governing body approval processes, as well as those factors discussed in Ivrnet's documents filed on SEDAR (www.sedar.com).

Although Ivrnet has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated. Accordingly, readers should not place undue reliance on forward-looking statements. Ivrnet does not undertake to update any forward-looking statements that are contained herein, except in accordance with applicable securities laws. Further information on Ivrnet is available at www.sedar.com.

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


For further information: Chris L. Topolniski, Chief Operating Officer, Ivrnet Inc., Direct: (403) 538-9722, Cellular: (403) 870-2434, E-mail: c.topolniski@ivrnet.com; www.ivrnet.com


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