Ivara Asset Performance Management Solution is Selected by Kruger Inc. as
Strategy for Operations and Maintenance Excellence

Ivara EXP Enterprise to Drive New Process for Asset Reliability

BURLINGTON, ON, Oct. 1 /CNW/ - Ivara Corporation, the industry leader and innovator in Asset Performance Management (APM) solutions, today announced that Kruger Inc., a major producer of paper, wood products and green energy, and leading recycler of paper and paperboard in North America, has selected the Ivara APM solution. The Ivara solution will fulfill Kruger's strategic business initiative of optimizing manufacturing costs by ensuring capital asset performance and reliability. The Ivara APM solution, comprised of reliability business processes, practices and technology, will initially be implemented at the Kruger Wayagamack mill in Trois-Rivières, Québec.

The Ivara EXP Enterprise asset performance management software, a component of the Ivara APM solution, provides a cohesive and integrated platform to develop, implement and manage a living equipment reliability program. EXP Enterprise supports advanced asset reliability practices and enables the renowned Ivara proactive asset management business process. The overall solution is implemented, and sustained, via the Ivara WorkSmart(TM) implementation methodology, which builds and deploys asset reliability programs one asset at a time.

"Our decision to focus on the performance and reliability of our assets is strategic," says Alain Croisetière, Vice-President, Operations, Kruger Publication Papers. "Kruger is an organization that adopts best practices in all areas of our business, and we have selected Ivara as our partner for implementing world class practices and technology for asset reliability. This implementation will ensure the strong competitive positioning of our manufacturing assets as we move forward."

"Today, more and more capital intensive business enterprises recognize the need to formulate a new approach to managing asset performance and reliability", says Paul Marshall, Chief Executive Officer, Ivara Corporation. "The Ivara EXP Enterprise software platform enables a proactive and sustainable asset reliability process which supports operational excellence. We are extremely pleased that Kruger has selected Ivara to fulfill their APM goals and we are committed to their success."

About Ivara:

Ivara is a leader in delivering asset performance management via its advanced proactive reliability business process, reliability practices and reliability software: Ivara EXP Enterprise. Ivara EXP prevents industrial equipment failure, increases production and lowers costs for better business performance. Ivara EXP delivers results by formally documenting and deploying the asset reliability strategy, transforming diverse sources of asset condition data into a single, real-time view of overall asset health to support proactive asset management. Customers worldwide, representing a cross section of asset intensive industries, realize the benefits of Ivara EXP every day. For more information, visit www.ivara.com.

About Kruger

Founded in 1904, Kruger Inc. is a major producer of publication papers, tissue, lumber and other wood products, corrugated cartons from recycled fibers, green and renewable energy and wines and spirits. The Company is also a leader in paper and paperboard recycling in North America. Kruger operates facilities in Quebec, Ontario, Alberta, British Columbia, Newfoundland and Labrador, in the United States and the United Kingdom and has 9,000 employees. For more information, visit www.kruger.com.

SOURCE IVARA CORPORATION

For further information: For further information: Ivara Contact: Sandra DiMatteo, Director of Marketing, Ivara Corporation, Tel: (905) 632-8000 ext. 271, sandra.dimatteo@ivara.com

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IVARA CORPORATION

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