itiBiti Strikes Strategic Partnership Agreement with Leading Edge Sports and
Venue Agency

TORONTO, Canada, NEW YORK, NY and SAN FRANCISCO, CA, May 11 /CNW/ - Itibiti Systems Inc. ("itiBiti"), a wholly owned division of Intertainment Media Inc. ("Intertainment") (TSXV:INT) today announced that it has signed a partnership agreement with San Francisco based Ballena Technologies Inc. and Seats3D.com. Ballena is a leading edge technology and marketing agency, servicing over 160 online venues for Live Nation, NBA, NFL, MLB, NHL, NCAA, NASCAR as well as a host of others. itiBiti and Ballena will work together to represent itiBiti's white label revenue driven, social media platform to sports teams, venue owners and operators.

Ballena and itiBiti have begun the process of creating revenue accretive opportunities for Ballena's extensive list of clients. ItiBiti provides major brands with a first-look revenue driven platform, linking the brand with the user as soon as they turn on their computer, thereby maximizing "face" and connection time and driving new revenue opportunities for the brand. The efficiencies created through itiBiti can increase consumer activity, revenues and lower activation costs as itiBiti provides a proprietary platform which instantly connects consumers to the brand, minimizing the need for expensive search engine marketing services or 3rd party social media outreach expenditures.

Richard H. Sherratt, CEO and Chairman of Ballena comments, "itiBiti offers our premiere sports teams and venue owner / operators the opportunity to increase fan engagement and associated revenues as soon as users turn on their computer through itiBiti's desktop based, white label, socially rich environment. itiBiti has validated its product suite with the launch of the NBC.com Communicator in November 2009, providing substantive credibility in the marketplace, giving Ballena the opportunity to introduce its clients to this leading edge platform."

Ballena and itiBiti will also look towards the introduction of other associated applications to increase the fan experience and maximize revenues for clients. Ballena's clients will be eligible for itiBiti's guaranteed 5 Million users program, which will allow for the increased reach for user programs, as announced on March 23, 2010.

"Ballena's expertise and knowledge in the sports teams, venue owner / operator industry, provides itiBiti with the opportunity to accelerate its major brand client acquisition programs in this market sector. As a key focus area, ItiBiti continues to create relationships with agencies and sector based knowledge firms to expedite the time lines for client programs that allow major brands to establish a social media foothold by using itiBiti's white label, feature rich, revenue accretive, social platform within their own branded environment," said David Lucatch, President - Itibiti Systems Inc. / CEO - Intertainment Media Inc.

About Ballena Technologies Inc. / Seats3d.com

San Francisco based Ballena Technologies offers a unique sales and marketing tool for sports teams, venue owners / operators, and Internet based ticketing solutions. Ballena's Seats3D is the market leader in sports venue 3D visualization. Ballena Technologies creates realistic seating visuals to improve the online ticketing experience familiarizing potential customers with a facility, creating excitement, sales and customer satisfaction. Seats3D is currently used on facility websites including Live Nation, NBA, NFL, MLB, MLS, NHL, NCAA and NASCAR.

New Seats3D product extensions continue to evolve. The Ticketing Table allows the marketing of seasons tickets, mini-plans, flex plans and luxury suite sales interactively on 3-D maps. Whether the customer is searching the website on their own or being guided through by sales staff, the Ticketing Table provides the customer information needed to make a purchase decisions.

Ballena's innovative Seat Relocation Management System (SRMS) was developed to aid in the re-seating process of new and existing venues. Ballena recently launched similar functionality specifically for the seat upgrade process.

In the future, the SRMS functionality will be integral in the season, single and secondary ticket sales process. For further information about Ballena, please visit www.seats3d.com

About itiBiti:

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile smartphones and tablet computing devices.

Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti to clients of Omnicom Media Group worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

In November 2009, itiBiti launched the NBC.com Communicator, its first private label itiBiti brand program.

Itibiti Systems is a wholly owned subsidiary of Intertainment Media Inc., a Microsoft Global Agency partner. With offices in New York, Los Angeles, San Mateo, CA and headquartered in Toronto, Canada, Intertainment is listed on the Toronto Venture Exchange with the symbol "INT". Please visit www.itibiti.com or www.intertainmentmedia.com to learn more.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward-looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

%SEDAR: 00015693E

SOURCE INTERTAINMENT MEDIA INC.

For further information: For further information: Corporate Inquiries: Intertainment Media Inc., David Lucatch, CEO, (800) 395-9943, info@intertainmentmedia.com; Ballena Technologies Inc., Richard H. Sherratt, CEO, (510) 521-0720, info@ballenatech.com

Organization Profile

INTERTAINMENT MEDIA INC.

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ITIBITI SYSTEMS INC.

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