Itibiti and Web Asset Partners Launch first Urban Music itiBiti app - 'Hip
Hop Bible'

www.getyourhiphop.com

TORONTO and NEW YORK, July 16 /CNW/ - Itibiti Systems Inc. ("itiBiti"), a wholly owned division of Intertainment Media Inc. ("Intertainment") (TSXV:INT), along with Web Asset Partners Inc., today announced the Summer 2010 launch program for Hip Hop Bible(R) - the first urban music-driven, social media, entertainment and communications itiBiti app for the computer desktop.

Setting a new standard of engagement and revenue programs for global brands while leveraging the authenticity and impact of the urban music platform, the Hip Hop Bible itiBiti app defines an important new environment where deeper relationships with fans can be managed creatively and effectively.

"We're committed to bringing clients and fans of urban music and lifestyle the widest exposure possible through new formats, distribution, and technical innovation," said Roget Romain, CEO, Web Asset Partners. "Hip Hop Bible's powerful ability to entertain and engage audiences made it a natural fit for the itiBiti application. This will allow our brand partners a new way to connect directly with consumers in a known environment."

Notably, the itiBiti desktop app has been hailed by Microsoft Corp. as "the next generation of integrated social media applications - easy, scalable and fun."

The Hip Hop Bible(R) app is FREE to download & use, opening full-screen on the desktop as soon as the computer is turned on. With just one tool, consumers now have immediate access to new and archived Hip Hop content, premium services, and no-cost communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, sample a wide selection of news & information feeds, access on-board MSN Live Services with Bing Search, enjoy VIP access to the latest client promotions, updates and more.

"We are very excited to be moving forward with the Web Asset Partners and the Hip Hop Bible itiBiti app. The combination of Itibiti's powerful social media platform and Hip Hop Bible's content provides advertisers and fans with a new and vibrant engagement strategy," said David Lucatch, President - Itibiti Systems Inc. and CEO - Intertainment Media Inc.

For information and to download, visit www.getyourthiphop.com

About itiBiti: www.itibiti.com

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile smartphones and tablet computing devices. Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti to clients of Omnicom Media Group worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. In November 2009, itiBiti launched the NBC.com Communicator, its first private label itiBiti brand program. Itibiti Systems is a wholly owned subsidiary of Intertainment Media Inc., a Microsoft Global Agency partner. With offices in New York, Los Angeles, San Mateo, CA and headquartered in Toronto, Canada, Intertainment is listed on the Toronto Venture Exchange with the symbol "INT".

About Web Asset Partners - www.webassetpartners.com

Imagine your creative ideas brought to life...

(WAP) is a U.S. Corporation based in the state of New York founded in 2009. The Company is a corporation that specializes in network designs, mobile applications, brand development, and digital media distribution. Our strategy is to provide web/mobile development services to private clientele while developing high level in house brands for sale.

About HipHopBible- www.hiphopbible.net

HipHopBible.net is a video sharing website with social networking capabilities in which users can watch, share and upload videos. HipHopBible.net like hip hop was born out of a cultural movement through music, dance, graffiti, djing, and mcing as a form of expression to illustrate the social condition of African American, Afro-Caribbean and Latin American of New York City primarily the South Bronx in the late 1970's. Today hip hop has become a dominant cultural movement that appeals to a broader demographic worldwide. HipHopBible.net is a video sharing website with social networking capabilities in which users can watch.

About Intertainment Media inc.: www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns a number of key properties including Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

%SEDAR: 00015693E

SOURCE INTERTAINMENT MEDIA INC.

For further information: For further information: For itiBiti/Intertainment Media Inc.: David Lucatch, CEO, 800-395-9943, info@intertainmentmedia.com, www.itibiti.com, www.intertainmentmedia.com; For Web Asset Partners: Roget Romain, CEO, 347-461-0499, info@webassetpartners.com, www.webassetpartners.com, info@hiphopbible.net, www.hiphopbible.net; World Market Media, Editor's Desk, +1 877 801 8408 Ext. 307

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INTERTAINMENT MEDIA INC.

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ITIBITI SYSTEMS INC.

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