Itibiti and HitViews Launch Major Web Personality Toby "TOBUSCUS" Turner
itiBiti app

www.getyourtobuscus.com

NEW YORK and TORONTO, July 8 /CNW/ - Itibiti Systems Inc. ("itiBiti"), a wholly owned division of Intertainment Media Inc. ("Intertainment") (TSXV:INT), along with award-winning web marketers, HitViews, today announced the Summer 2010 launch program for TOBUSCUS(R) - the first personality-driven, social media, entertainment and communications itiBiti app for the computer desktop.

The customized and scalable itiBiti app has been built around the hugely popular Hitviews' WebStar, Toby "TOBUSCUS" Turner, who has almost 400,000 subscribers and nearly 30 Million total video views since 2007. Hitviews' WebStars are natural partners for the itiBiti app, as it sets a new standard for engagement and revenue programs for global brands while leveraging the fan base and impact of Turner's original online video, the TOBUSCUS(R) platform as it defines an important new environment where a deeper relationship with consumers can be managed creatively and effectively.

"We're committed to bringing clients and fans top video stars, and gaining the widest exposure possible through new formats, distribution, and technical innovation," said Walter Sabo, CEO, HitViews. "Toby Turner's powerful ability to entertain and engage audiences made him a natural choice to lead this fan platform, and we're looking forward to working with Itibiti in customising the app for a series of our WebStars over the next year."

Notably, the itiBiti desktop app has been hailed by Microsoft Corp. as "the next generation of integrated social media applications - easy, scalable and fun."

The TOBUSCUS(R) app is FREE to download & use, opening full-screen on the desktop as soon as the computer is turned on. With just one tool, consumers now have immediate access to new and archived TOBUSCUS content, premium services, and no-cost communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, sample a wide selection of news & information feeds, access on-board MSN Live Services with Bing Search, enjoy VIP access to the latest client promotions, updates and more.

"We are very excited to be moving forward with Hitviews and Toby Turner. The combination of Itibiti's powerful social media platform and HitViews outstanding creative provides advertisers and users with a new and vibrant engagement strategy," said David Lucatch, President - Itibiti Systems Inc. and CEO - Intertainment Media Inc.

For information and to download, visit www.getyourtobuscus.com

About Hitviews: www.hitviews.com

Founded in 2007, Hitviews is the leading entertainment marketplace of online-video stars. The company has the strong backing of Canadian media visionaries Gary Slaight, David Coriat and Kevin Shea. Hitviews provides innovative brands a platform to promote their messages, taking them inside videos created by the Web's most watched stars with creativity and authenticity. Hitviews introduces brands to established, engaged and targeted audiences from across the United States and beyond. With a network of dozens of WebStars, the top 25 of whom boast more than a billion collective views to date, Hitviews is revolutionizing the way brands use online video.

About itiBiti: www.itibiti.com

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile smartphones and tablet computing devices. Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti to clients of Omnicom Media Group worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. In November 2009, itiBiti launched the NBC.com Communicator, its first private label itiBiti brand program. Itibiti Systems is a wholly owned subsidiary of Intertainment Media Inc., a Microsoft Global Agency partner.

About Intertainment Media inc.: www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns a number of key properties including Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

About World Market Media

WorldMarketMedia.com (The Global Online Investment Community) is a high traffic stock market, news data website providing cutting edge new media products and services to publicly traded companies worldwide. Our Editor's Desk authors insightful real-time coverage on the economy, the capital markets and their listed companies. WMM Research Group has the unique ability to combine media and robust journalism with unbiased in-depth research in the Nano, Micro and SmallCap markets.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

SOURCE INTERTAINMENT MEDIA INC.

For further information: For further information: For itiBiti/Intertainment Media Inc.: David Lucatch, CEO, 800-395-9943, info@intertainmentmedia.com, www.itibiti.com, www.intertainmentmedia.com; For HitViews: Walter Sabo, CEO, 212-681-8181, walter@hitviews.com; World Market Media: Ronald Russo, SEO, +1 877 801 8408 Ext. 302, info@worldmarketmedia.com, www.worldmarketmedia.com

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INTERTAINMENT MEDIA INC.

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ITIBITI SYSTEMS INC.

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