iStore opens new locations in Toronto and Edmonton shopping centres

One-stop digital lifestyle destination puts consumer experience at the forefront in its chic and
ultra-modern retail spaces

TORONTO, Aug. 11, 2015 /CNW/ - Just unveiled in Scarborough Town Centre and West Edmonton Mall, iStore is inviting consumers to discover the latest and most fashionable digital lifestyle products in a chic, ultra-modern environment at its newest locations in these two top shopping destinations. A certified Apple Reseller, iStore offers today's most cutting-edge digital trends in audio, cases and bags, toys and accessories for health and fitness, photography and the home.  A welcoming and stylish retail space, iStore encourages customers of all ages to discover everything they have to offer.

"The world of mobile devices and accessories can be very noisy and confusing for consumers, which is why we're dedicated to educating, empowering and entertaining them by offering a wide array of products that cater to every aspect of a modern lifestyle," said Joel Teitelbaum, CEO of iStore Inc. "The store is elegantly divided into distinctive areas, enticing customers to relax, discover and try out fashion forward and advanced digital lifestyle products."

The dramatic black and white patterned, highgloss ceramic floors in the stores cover 3,000 square feet of retail space, designed with the greatest attention to detail. Custommade Corian counters showcase everything from colourful headphones and designer phone cases, to tablets, fitness trackers and toys for learning. Many items are presented out-of-box on floating trays, encouraging interaction with the products. iStore also features a unique, custom-built SoundBooth™ engineered with a sound-dampening foam interior, encouraging customers to test and compare a variety of premium and portable speakers.

"The world of technology is constantly evolving and expanding. Consumers have thousands of options to choose from, which can feel overwhelming at times," Teitelbaum continued. "Everything we do at iStore is about the total customer experience and that is why we aim to simplify the complexity of shopping in the digital world by curating and selecting products catering to individual taste and needs - products often not available elsewhere. That is what iStore is all about."

Large-screen digital displays located throughout the store display a wide range of luxurious lifestyle and product imagery designed to capture customers' attention and inspire them to discover what is new.  Additional digital signage, such as storefront easels and tabletop towers with LCD panels, provide at-a-glance information for consumers. The front and back of the retail spaces also feature LED backlit glass that can be customized to colour-match seasonal trends and occasions – all from the touch of a mobile phone. The stores are also equipped with SafeCharge™ stations – a free service that enables customers to charge their mobile phone while they shop. These charging stations use fingerprint recognition technology to lock and unlock a small personal locker, which secures the customer's phone while it is charging.

Industry-leading partners include Apple, Beats, Bose, Fitbit, Herschel, Kate Spade, Rebecca Minkoff, Bang and Olufsen, Parrot Drones and Go Pro in an ever-expanding range of design-driven, fashion-forward and cutting-edge digital accessories. iStore also features and sells the newest models of iPhone and iPad on the TELUS network, its exclusive carrier partner.

In addition to introductory Apple product demos, iStore offers complimentary in-store workshops on additional lifestyle products. Each session gives customers a hands-on experience, teaching them how to get the most out of their mobile devices for leisure, work or travel.

On Tuesday, August 11, 2015, iStore will host a private media event in celebration of its first store opening in Ontario. The new Toronto iStore is located on the main level of the Scarborough Town Centre at 300 Borough Drive, Unit 285, Scarborough, ON, 416-639-5882, Alongside Scarborough Town Centre and West Edmonton Mall locations, Montreal's Rockland Centre also features an iStore, and there are 18 small-format Boutique iStore locations in major airports across Canada and the United States.

About iStore

Founded in 2010 by Joel Teitelbaum and Mike Battat and based in Montreal, the iStore retail concept is dedicated to showcasing leading digital lifestyle products, brands and solutions in a contemporary and fashionable environment. iStore is currently established in a variety of channels including 18 smaller Boutique iStore locations in airports throughout North America including JFK, LAX and Toronto's Pearson Airport, and also through its online store. Beginning in 2014, iStore fully realized its vision for the future of digital lifestyle retail with its 3,000 square foot new concept iStore now expanding across Canada and soon internationally. iStore is an authorized Apple Reseller and Apple Specialist.


Image with caption: "Canadian digital fashion and lifestyle brand iStore officially unveiled its first Toronto and Edmonton locations at Scarborough Town Centre and West Edmonton Mall today as part of its expansion plans across Canada. (CNW Group/iStore)". Image available at:

Image with caption: "Canadian digital fashion and lifestyle brand iStore officially unveiled its first Toronto and Edmonton locations at Scarborough Town Centre and West Edmonton Mall today as part of its expansion plans across Canada. (CNW Group/iStore)". Image available at:

For further information: Susie Nick, APEX Public Relations,, 416-934-2125

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