Video: How to Advertise to the Masses, while Targeting Individuals
First integration of iSIGN's Smart Antenna into Tele-Digital Store Fronts Located in Major International Airports to Reach Audience in Excess of 600 Million
TORONTO, Sept. 24, 2015 /CNW/ - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD)(OTC Pink: ISDSF), a leading provider of interactive mobile advertising solutions, and its reseller partner for airports in the Americas, Rich Multimedia Technologies Inc. ("RMT"), today announced the integration of iSIGN's patented technology into RMT's Tele-Digital Store Front kiosk ("Kiosk"). The Kiosks create a mobile interactive media, advertising and entertainment network located throughout airports. The partnership with iSIGN will enable wireless broadcasting of multimedia messages to nearby mobile devices.
RMT and their concessions partners operate in the top 300 airports globally with over 2,500 stores in 45 countries, reaching an annual audience of 1.2 billion mobile consumers/travelers. RMT is working to create a complete "curb to cabin" in-airport network that would result in the first ever airport-wide, fully integrated and complete advertising and mobile captured network to serve retail and commercial locations and their brands.
Currently, RMT has 318 of their best-in-class Tele-Digital Store Fronts, which include free phone and mobile phone re-charging services, located in three airports in the United States. RMT plans to deploy approximately 5,000 Tele-Digital Store Fronts in Mexico City's international airport, transit system and government facilities over the next 90 to 120 days. Additionally, RMT plans to roll out 3,600 Kiosks in multiple major international airports in the US and Canada by the end of 2016. Existing Tele-Digital Store Fronts will be retro-fitted with Smart Antennas, and future installations will have Smart Antennas installed at the factory.
Airports today incorporate all the features of large suburban shopping malls. They have retail shops and food services to serve a large captive foot traffic audience that, thanks to today's travel requirements, are in the airport hours prior to flights. All of this combines to make airports an ideal location for advertisers to interact with consumers on their mobile devices.
The annual passenger foot traffic at the three US airports where RMT's Tele-Digital Store Fronts are currently installed total 63.8 million. The addition of Mexico City's airport would add another 31 million in traffic. RMT's projected rollout into the top 10 major international airports by the end of 2016 will add an additional traffic count of 514.6 million. The vast majority of these travelers will be in the airports for extended periods of time, with their smartphones on and ready to receive iSIGN's proximity messaging throughout the airport concourses.
"We are looking forward to extending the effectiveness of the advertising displayed on our Tele-Digital Store Fronts by using iSIGN's Smart Antenna to deliver messaging to mobile devices within a 300-foot radius of our units," said Mr. Mark Steven, RMT's Vice President of Global Business Development. "We expect that the use of iSIGN's Smart Antenna will bring more traffic to our network, while enabling travellers to carry messages with them when they leave the area."
"iSIGN's Smart Antenna, which was specifically designed for commercial use, utilizes an external heavy-duty antenna that allows integration without affecting broadcasting," added Mr. Steven. "iSIGN's major advantage is that it doesn't require individuals to download an app to receive messages. We are excited to add iSIGN's technology to our existing critical passenger services, such as free phone and re-charging zones, coupled with mobile digital and eye-level advertising and entertainment. We are very pleased to have a proximity advertising solution that does not require apps. We feel this is critical in today's market."
"Our interest in iSIGN's Smart Antenna is not limited to our network," stated Ms. Susie Haro, RMT's Vice President and Co-Founder. "We expect the addition of iSIGN technology will help in the expansion of our in-airport concessions relationships with the world's leading airport concession groups. iSIGN enables concessions to incorporate proximity marketing into the footprint of their locations, independent of our network."
These airport installations will become part of iSIGN's National Mobile Network ("NMN"), with third-party advertising sales handled by AllOver Media, LLC ("AOM"). The revenue potential resulting from iSIGN's integration into RMT's Kiosks will come from four of iSIGN's prime revenue streams, including sale or monthly lease of hardware, monthly data management licensing fees, monthly advertising revenues and data and analytic sales.
Once all of RMT's projected total of 8,918 Tele-Digital Store Fronts are integrated with iSIGN's Smart Antenna and installed, iSIGN estimates its monthly revenue will be approximately $1.5 million USD per month. iSIGN expects that as advertisers become more familiar with proximity marketing and the ability of iSIGN's technology to communicate effectively and efficiently with consumers, this figure will increase due to the influx of additional advertising revenues.
iSIGN continues to build and expand its NMN and audience to increase the network's desirability to both advertisers and to other potential network location sites.
About Rich Multimedia Technologies
Rich Multimedia Technologies and its executive team has a 25 year plus proven track record in the telecommunications; advertising; in-airport media and retail travel business. With our partners we represent the leading international brands' and In-airport retail concessionaires. We are committed to working in close partnerships with brands, airport operators and suppliers to bring the mobile traveller on-the-go an unrivalled shopping choice and experience. We are relentless in our search for new concepts that will help develop existing and new markets. www.richmediatechnologies.com
About iSIGN Media
iSIGN Media, based in Toronto, is a data-focused, software-as-a-service (SaaS) company that is a pioneering leader in gathering point-of-sale data and mobile shopper preferences to generate actionable data and reveal valuable consumer insights. Creators of the Smart suite of products, a patented interactive proximity marketing technology, iSIGN enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumers' mobile devices in proximity and with real-time proof of redemption. iSIGN's data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviors. These insights enable smarter business decisions and provide increased ROI metrics for more transparent marketing. iSIGN delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via Bluetooth® and WiFi connectivity in complete privacy as opposed to iBeacons, apps, downloads and required surrendering of personal information. Proven to increase brand engagement and customer loyalty, iSIGN generates preference-based, predictive "clean data" without compromising consumer privacy. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc. www.isignmedia.com
© 2015 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
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SOURCE iSign Media Solutions Inc.
Video with caption: "Video: How to Advertise to the Masses, while Targeting Individuals". Video available at: https://www.youtube.com/watch?v=5EzPNL6_LTc
Image with caption: "Tele-Digital Kiosk with phone chargers (CNW Group/iSign Media Solutions Inc.)". Image available at: http://photos.newswire.ca/images/download/20150924_C8735_PHOTO_EN_506394.jpg
Image with caption: "Tele-Digital Kiosk (CNW Group/iSign Media Solutions Inc.)". Image available at: http://photos.newswire.ca/images/download/20150924_C8735_PHOTO_EN_506395.jpg
For further information: Media contact: Emily Storz, SSPR, 267-758-2642 (direct), 609-351-3592 (mobile), firstname.lastname@example.org; Investor contacts: Alex Romanov, iSIGN Media, email@example.com; Mark Steven, Rich Multimedia Technologies, firstname.lastname@example.org