"Is There an Android Version of ScoreMobile Coming Soon? Please Say There
Is!" says Dan, ScoreMobile Fan

Leading, addictive, free sports app on iPhone and BlackBerry now available for Android smartphones

TORONTO, May 20 /CNW/ - Score Media Inc. (TSX: SCR), home of The Score Television Network, theScore.com and Hardcore Sports Radio, today announces the launch of ScoreMobile for Android, specifically designed for the Android platform. Just like existing versions of ScoreMobile, the Android version will provide:

    
        -  Up-to-the-minute sports scores, stats and standings of every major
           sports league
        -  A customizable home screen widget
        -  Original video content such as the ever popular The Footy Show,
           the hilarious sports comedy, The Break, and the irreverent web
           series, The Basketball Jones
        -  Interactive live blogs for every key game in every major sports
           league
        -  Breaking news, top stories and game odds
    

The only sports application to be voted a "Top 20 free BlackBerry App" by PC Magazine and the No.1 Sports App in BlackBerry(C) App World(TM) worldwide, ScoreMobile for BlackBerry was launched in June 2009 and since then has become a must-have for sports fans. ScoreMobile iPhone Edition, launched in July 2008, has an international following and is currently a top sports application in Apple's App Store in Canada. Combined, ScoreMobile for BlackBerry and ScoreMobile iPhone Edition generate more than 1.3 million monthly unique visitors.

"While developing for the Android platform, we received a groundswell of feedback from ScoreMobile fans asking us when we were going to launch," says Dale Fallon, Director, Mobile, Score Media Inc. "ScoreMobile is a must-have for sports fans and has really become a viral success story because of its ease-of-use, breadth of sports coverage and personalization features."

Get hooked today. Download ScoreMobile for Android from Android Market or visit www.thescore.com/scoremobile/ to find out more.

Stay tuned for more exciting ScoreMobile announcements!

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

    
    About ScoreMobile
    -----------------
    

ScoreMobile includes a portfolio of innovative offerings including ScoreMobile for BlackBerry(R) smartphones, ScoreMobile iPhone Edition, ScoreMobile for Android, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.'s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Score Media Inc.

For further information: For further information: Sharon Lassman, Director, Communications, Score Media Inc., (416) 977-6787 x2217, slassman@scoremedia.com

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