Challenges Ahead Require Focus on Changing Behaviours of Canadians with their Money
TORONTO, April 15, 2014 /CNW/ - Investor Education Fund (IEF), a leading
Canadian authority on financial literacy, education and research,
welcomes the Federal Government's appointment of a Financial Literacy
Leader, cementing its commitment of financial literacy for Canadians.
"We congratulate the government on this first step in further
supporting the role of the financial literacy community in Canada,"
says Tom Hamza, President of Investor Education Fund (www.GetSmarterAboutMoney.ca).
"We know that Canadians need help when making financial decisions and we
have been building genuine momentum in addressing the issue since 2000.
The focus must be on changing the behaviour of Canadians about their
money. We need to recognize that part of this effort will require
consumers to be more self-aware of their financial behaviours and be
more questioning of financial products that are offered to them. We
need to focus on reaching people with these messages in a way that the
government has not reached them before."
IEF looks forward to working with the Financial Literacy Leader, to help
Canadians get smarter about money.
The Investor Education Fund (IEF) is a not-for-profit organization, established by the Ontario Securities
Commission (OSC) and funded through OSC enforcement settlements. IEF
provides unbiased and independent financial tools to help Canadians
make better money decisions. IEF offers research-based financial
information to consumers via GetSmarterAboutMoney.ca, and to students, parents and teachers through InspireFinancialLearning.ca and extensive classroom programs.
SOURCE: Investor Education Fund (IEF)
For further information:
TO SET UP AN INTERVIEW WITH TOM HAMZA:
Contact: Margo Rapport