MONTREAL, Nov. 12, 2015 /CNW Telbec/ - Ubisoft Montréal has announced the launch of the CODEX program, an investment of more than $8 million over 5 years in support of student retention and the development of the next techno-creative generation at all levels of education. The CODEX program unites 12 initiatives endorsed by Ubisoft and developed in collaboration with major players in the education sector. The objective is to use the video game medium as a source of motivation and a learning engine at all levels of education.
"Our mission through the CODEX program is to share our technological expertise and our knowledge of creative processes to prepare future generations for the challenges that await them. We are putting all our knowledge of video game production at our partners' disposal so they can be equipped to motivate, inspire and teach the youth that form our next generation," declared Mr. Yannis Mallat, president and CEO of Ubisoft Montréal – Toronto.
The participation of Ubisoft Montréal employees is also an essential component of the CODEX program and a key to its success. Yearly, hundreds of employees share their knowledge through our partners, accompanying participants through the various initiatives as experts, mentors or ambassadors.
"To us, CODEX is above all a story of passion," continued Mr. Mallat. "A deep passion for our medium, the video game, that we share and use as a force for academic success, from elementary school to university."
United for a greater impact
"I would like to congratulate Ubisoft Montréal for its exceptional commitment to creative learning and student retention," said L. Jacques Ménard, president of the BMO Financial Group, Quebec and chairman of Youth Fusion. "I encourage other companies to follow its lead, since concerted actions are the only way we will reach our graduation rates objectives in Quebec," added Mr. Ménard.
CODEX's main partners are: Kids Code Jeunesse, Breakfast Club of Canada, Youth Fusion, Academos, National School of Theatre of Canada, École de technologie supérieure, École des arts numériques, de l'animation et du design (NAD) UQAC, Champlain College of Vermont (Montréal campus), Polytechnique Montréal, Concordia University, Université de Montréal, Université de Sherbrooke, Université du Québec à Chicoutimi, Laval University, McGill University, UQAT Montréal and HEC Montréal.
À propos d'Ubisoft
Ubisoft figure parmi les leaders mondiaux de la création, de l'édition et de la distribution de jeux vidéo et de services interactifs. Le groupe possède un riche portefeuille de marques de renommée internationale telles que Assassin's Creed, Just Dance, Rayman, Far Cry, Watch Dogs ou encore la série de jeux vidéo Tom Clancy. Les équipes d'Ubisoft, à travers son réseau mondial de studios et de filiales de distribution, s'engagent à offrir aux joueurs des expériences de jeu originales et inoubliables sur l'ensemble des plateformes populaires, dont les consoles, mobiles, tablettes et PC. Pour l'exercice 2014-15, le CA d'Ubisoft s'est élevé à 1 464 millions d'euros. Pour plus d'informations, rendez-vous sur : http://www.ubisoftgroup.com.
SOURCE Ubisoft Montréal
For further information: Fabrice Giguère, Public Relations Manager, Ubisoft Montréal, firstname.lastname@example.org, 514 262-2437