Investing in Manitoba's Magazine Industry

Government of Canada provides financial support to S. G. Bennett Marketing Inc. for Horse Country Magazine

WINNIPEG, March 27, 2014 /CNW/ - Minister of Canadian Heritage and Official Languages Shelly Glover today announced $21,583 in funding for Manitoba's S. G. Bennett Marketing Inc.

The Government of Canada has provided this funding through the Business Innovation component of the Canada Periodical Fund to help Horse Country magazine increase its distribution and enrich its digital version by adding interactive content and updating its website.

Quick Facts

  • Horse Country offers diverse content of interest to horse enthusiasts, including articles on horse health and training, and coverage of local, national and international horse-related events.
  • The Canadian periodical industry, which includes magazines and newspapers, generates more than $6.8 billion in revenue annually.
  • The Department of Canadian Heritage operates the Canada Periodical Fund, a $75-million program for Canadian print magazines, non-daily newspapers and digital periodicals.


"Canada's periodical industry contributes to our quality of life, our economy, and the cultural strength of our communities. Our funding will help this magazine adapt to the dynamic online periodical market while contributing to the diversity of Canadians' reading choices."

Shelly Glover, Minister of Canadian Heritage and Official Languages

"S.G. Bennett Marketing Inc. would like to thank the Government of Canada for the funding through the Canadian Periodical Fund. This funding will provide us with the much needed resources to improve the Horse Country product by increasing our distribution as well as making our product more visible on the Web. We are excited to expand our editorial content and distribution to include a much wider range of horse enthusiasts, and this funding will assist us in achieving our goal of expanded coverage of equine events across Canada."

Shawn Bennett, President of S.G. Bennett Marketing Inc.

Associated Links

Canada Periodical Fund - Business Innovation
Horse Country

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SOURCE: Canadian Heritage

For further information:

Media Contacts

Marisa Monnin
Press Secretary
Office of the Minister of Canadian Heritage and Official Languages

Media Relations
Canadian Heritage

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