Investing in a Healthy Start

Breakfast Club of Canada Bringing Healthy Breakfasts to Dougall Avenue Public School

WINDSOR, ON, March 28, 2014 /CNW/ - This morning, Breakfast Club of Canada, in partnership with Minute Maid®, launched Ontario's newest Breakfast Club program at Dougall Avenue Public School in Windsor.

The Hon. Teresa Piruzza, Member of Provincial Parliament for Windsor West and Minister of Children and Youth Services, joined Dougall Avenue Public School students for a healthy start to their school day.

The newest Ontario Breakfast Club will benefit over 55 students each day. The Breakfast Club program will provide students with a healthy breakfast in a supportive environment that makes connections between a healthy meal and lifestyle. Windsor Jumpstart Student Nutrition Program is the local lead partner with Breakfast Club of Canada.


"It is great to see Breakfast Club of Canada supporting more Windsor students. Breakfast Clubs like the one being launched here at Dougall Avenue Public School ensure that students are starting off their day with the support they need to succeed." - Teresa Piruzza, MPP for Windsor West and Minister of Children and Youth Services

"We are excited to expand in Windsor and help more Windsor students succeed.  We know the benefits of a Breakfast Club go far beyond the school walls. Evidence has shown that schools with breakfast programs see improvements in attendance and punctuality, as well as in behavior and concentration." - Susan Wright, Breakfast Club of Canada

"Together we are inspiring students to learn and grow, and giving them the best start to their school day. We are proud to donate Minute Maid® juices to Breakfast Clubs across Canada, and pleased more Windsor students will benefit from this excellent program." - Rich Leslie, Vice President, Field Sales, Coca-Cola Refreshments Canada

Key Facts:

  • There are now 10 Breakfast Club of Canada programs in Windsor, serving 1,150 students
  • Breakfast Club of Canada supports healthy breakfast programs at 1,266 schools, supporting nearly 130,000 children and serves close to 21 million breakfasts every year.
  • Minute Maid® has partnered with Breakfast Club of Canada since 2003, donating Minute Maid® juices to support programs across Canada.

About Breakfast Club of Canada:

Breakfast Club of Canada began serving children breakfast in 1994 because we believe that every child has the right to safe and reliable access to food in a supportive environment. Our organization partners with local agencies and schools to provide nutritionally balanced breakfasts, leadership camps, and training to children and youth in nuturing environments. Started in Quebec and now a national organization, Breakfast Club of Canada proudly serves 130,000 students breakfasts nationally. Last year we served over 20 million meals ensuring we feed our future, one breakfast at a time.

About Minute Maid:

Minute Maid is the largest juice brand of The Coca-Cola Company, the world's largest beverage company. Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of non-alcoholic brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company and Minute Maid, please visit our website at or

Image with caption: "Hon. Teresa Piruzza, MPP for Windsor West and Minister of Children and Youth Services, joins Breakfast Club of Canada to launch its newest program at Dougall Avenue Public School in Windsor. (CNW Group/Breakfast Club of Canada)". Image available at:

SOURCE: Breakfast Club of Canada

For further information:

Trish Starling
Programs and Projects Coordinator
Breakfast Club of Canada
416-516-5923 x3502

John O'Leary
Manager, Public Affairs and Communications
Coca-Cola Refreshments Canada

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