Invesco Selects Leo Burnett as Agency of Record


    
    Global Investment Management Firm Selects Leo Burnett for Expertise and
    Success in Brand Strategy




    
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<p><span class="xn-location">CHICAGO</span>, <span class="xn-chron">Aug. 23</span> /CNW/ -- Today, Invesco (NYSE:   IVZ), a leading independent global investment management company, announced <span class="xn-person">Leo Burnett</span> as its agency of record for all North American brand positioning and strategy initiatives. Invesco's Masterbrand program will be led by <span class="xn-person">Leo Burnett</span> offices in <span class="xn-location">Chicago</span> and <span class="xn-location">Toronto</span>.</p>
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<p>"We chose <span class="xn-person">Leo Burnett</span> because they understood Invesco's 'investors first' approach that's built on our commitment to investment excellence, the depth of our investment capabilities and our organizational strength," said <span class="xn-person">Phil Taylor</span>, senior managing director, Invesco. "We needed an agency that excelled in research, strategy and had a creative philosophy and approach to brand positioning. We've found all of these skills with <span class="xn-person">Leo Burnett</span>."</p>
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<p>Invesco provides investment solutions for a diverse set of clients in the retail and institutional sectors, as well as individual high net-worth clients. With more than 5,000 employees in 20 countries and more than <span class="xn-money">$557 billion</span> in assets under management (as of <span class="xn-chron">June 30</span>, 2010), Invesco needed a global communications agency that had proven success in the financial sector as well as the ability to activate globally.</p>
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<p>"We're thrilled to be partnering with Invesco. As a business, Invesco has experienced significant growth and client success and we see tremendous upside," said <span class="xn-person">Rich Stoddart</span>, president, <span class="xn-person">Leo Burnett</span>. "We look forward to helping Invesco create a powerful, purpose-based brand that connects with people."</p>
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<p>Leo Burnett's formula for brand positioning - HumanKind - embraces creativity to connect people and brands, and has been a cornerstone in campaigns for brands like Allstate, McDonald's, P&G, Kellogg's and Coca-Cola among others.</p>
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    About Leo Burnett
    
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<p><span class="xn-person">Leo Burnett</span> Worldwide, part of the Publicis Groupe, is one of the world's largest agency networks and the parent company of <span class="xn-person">Leo Burnett</span> and its marketing services arm, Arc Worldwide. <span class="xn-person">Leo Burnett</span>, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. <span class="xn-person">Leo Burnett</span>, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate, Walgreen's and Nintendo.</p>
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    About Invesco
    
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<p>Invesco is a leading independent global investment manager, dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, Invesco provides a wide range of investment strategies and vehicles to our retail, institutional and high net worth clients around the world. Operating in 20 countries, the company is listed on the New York Stock Exchange under the symbol IVZ.  Additional information is available at <a href="http://www.invesco.com">www.invesco.com</a>.</p>
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For further information: For further information: Tina Stanton of Leo Burnett, +1-312-220-1479, tina.stanton@leoburnett.com; or Doug Kidd of Invesco, +1-404-479-2922, doug.kidd@invesco.com Web Site: http://www.invesco.com

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