Introducing NerdPlay® Products by Nerd Block

Subscription Service Assembles Cosplayer Dream Team,
Launches Exclusive World's First Collectable Cosplayer Product Line

NerdPlay trading cards feature stunning cosplayers exclusive to Nerd Block!

TORONTO, Feb. 12, 2015 /CNW/ - Nerd Block, the monthly subscription box for pop culture fanatics, is augmenting their current line of designer apparel and limited edition collectibles from toy companies such as Hasbro, Mattel and Funko with an exclusive: the world's first line of cosplayer related merchandise.

(Photo: http://photos.prnewswire.com/prnh/20150211/175086LOGO)

(Photo: http://photos.prnewswire.com/prnh/20150211/175088)

Nerd Block has teamed up with a selection of the industry's best-known and emerging cosplayers to deliver the first of several NerdPlay products: a 144 trading card set featuring 12 cosplayers decked out as various characters from comics, cartoons, TV series, and video games.

With 10 cards per pack, fans have a one in six chance of finding a rare foil card. NerdPlay trading cards will not only be placed in upcoming Nerd Blocks, but will also be available for sale exclusively through Nerd Block's upcoming e-store, giving fans ample opportunity to collect and trade cards with their friends as they chase the entire set.

"Cosplay is the epitome of nerd culture," says Ashley Hay, one of the cosplayers featured in NerdPlay. "To be a collectible part of a culture that consumes my whole life is amazing and humbling. Plus, Nerd Block is Comic Con in a box so it just makes sense."

Joining Ashley Hay in NerdPlay are Chaka Cumberbatch, Yaya Han, WindoftheStars, Monika Lee, Nicole Marie Jean, LeeAnna Vamp, Jayden Okageo, Lisa Lou Who, Meagan Marie, Abby Dark Star, and Yuffiebunny.

The release of NerdPlay trading cards is just the first step in Nerd Block's commitment to cosplay merchandising, as they build additional exciting products around these and other cosplayers. Nerd Block, like Luke Skywalker learning the ways of the Force, has taken its first step into a larger world.

Since its inception in 2013, Nerd Block has spawned a dedicated community of fans and followers, with subscribers regularly discussing each month's Block contents and guessing what might be arriving next. In addition to Nerd Block Classic, subscribers may also choose from Nerd Block Junior for boys or girls, Horror Block, and Arcade Block for the avid gamer.

About Nerd Block
Nerd Block is the world's first premium subscription box dedicated specifically to nerds. Sending subscribers an exclusive ShirtPunch t-shirt, plus 4-6 toys and collectibles every month, Nerd Block has amassed an incredible subscriber base worldwide. Nerd Block features five different genre-focused Blocks from which to subscribe, including Nerd Block Classic, Nerd Block Junior Boys, Nerd Block Junior Girls, Horror Block, and Arcade Block. Nerd Block has quickly emerged as a prominent player in the global toy industry, forming direct partnerships with companies such as Mattel, Hasbro, and NECA. Visit www.nerdblock.com

About Cosplay
Cosplay is a portmanteau of the words "costume" and "play" and is the name given to the practice of dressing up in elaborate costumes based on characters from comics, movies, television, and games, even when it's not Halloween! If you've ever walked through a major city center during a comic convention and wondered, "What's with all these people in costumes? Why are some of them carrying swords?!" - That is cosplay! It's the nerd equivalent of wearing your favorite sports team's outfit and colors to a game.

SOURCE Nerd Block

Image with caption: "Nerd Block (CNW Group/Nerd Block)". Image available at: http://photos.newswire.ca/images/download/20150212_C5145_PHOTO_EN_12051.jpg

Image with caption: "Canadian Subscription box company, that caters to geeks and nerds, partners with some of the best cosplayers to bring something special to their subscribers this February. (CNW Group/Nerd Block)". Image available at: http://photos.newswire.ca/images/download/20150212_C5145_PHOTO_EN_12050.jpg

For further information: Russ Montague, President, Nerd Block: russ@nerdblock.com, www.nerdblock.com

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