Introducing ms Nieuw Amsterdam Microsite


    




    Interactive Site Gives Sneak Peek at Holland America Line's Next Ship

    
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<p><location>SEATTLE</location>, <chron>Oct. 13</chron> /PRNewswire/ -- Now cruisers can explore Holland America Line's newest ship, ms Nieuw <location>Amsterdam</location>, through an exciting new microsite located on <a href="http://www.hollandamerica.com">www.hollandamerica.com</a> in the Quick Links area of the homepage.</p>
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<p>The site allows visitors to experience the beauty and features of Holland America Line's newest Signature class ship through interactive videos, photographs, animation and renderings that bring the ship to life.</p>
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<p>"We are using the latest technology to present our new ship's diverse amenities in a way that informs, engages and inspires our guests," said Richard D. Meadows, CTC, executive vice president, marketing, sales, and guest programs.  "We look forward with great anticipation to the launch of this beautiful ship next July.  Until then, this new site allows us to share all the wonderful details with cruisers who are anxious to experience the Nieuw <location>Amsterdam</location>."</p>
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<p>When first arriving at the page, a vibrant animated invitation to explore the Nieuw <location>Amsterdam</location> greets visitors.  From this aerial, 360-degree view of the ship, visitors can then enter into public areas of the ship to visually explore staterooms, the grand atrium, entertainment and dining venues, and other locations.</p>
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<p>Site content is arranged according to Holland America Line's five brand pillars essential to the guest experience -- spacious, elegant ships and accommodations; gracious, award-winning service; worldwide itineraries; extensive activities and enrichment programs; and sophisticated five-star dining.</p>
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<p>Ship renderings and animation are used in combination with photos and narrated videos from other Holland <person>America Line</person> ships, including sister ship ms Eurodam, to give visitors an idea of what it will be like to sail aboard the 2,104-guest Nieuw <location>Amsterdam</location>.</p>
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<p>Visitors will also find helpful links to connect to the Find Cruises tool on Holland America Line's website and the Holland America Blog -- a fleetwide weblog that highlights all 14 existing ships, including the latest news and photographs on the progress of Nieuw <location>Amsterdam</location> and a wide array of topics.  It's also easy to share the site with a friend via email.</p>
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<p>Nieuw Amsterdam's inaugural cruise sails <chron>July 4, 2010</chron> 10-days roundtrip from <location>Venice</location> to ports in Croatia, <location>Greece</location>, Montenegro and <location>Italy</location>.  After several Mediterranean sailings, Nieuw <location>Amsterdam</location> embarks on a fall crossing of the Atlantic as she heads to warmth of the Caribbean for the remaining winter months.</p>
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<p>For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit <a href="http://www.hollandamerica.com">www.hollandamerica.com</a>.</p>
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<p>Find Holland <person>America Line</person> on Twitter, Facebook and the Holland America Blog.  Access all social media outlets via the Online Communities quick link on the home page at <a href="http://www.hollandamerica.com">www.hollandamerica.com</a>.</p>
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<p>About Holland <person>America Line</person> [a division of Carnival Corporation and plc (NYSE:    CCL and CUK)]</p>
<p>Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies.  Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, <location>South America</location>, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, <location>Mexico</location>, Canada/New England, <location>Europe</location> and <location>Panama</location> Canal.  A 15th ship is scheduled to join the fleet in <chron>July 2010</chron>.</p>
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<p>Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than <money>$525 million</money>, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.</p>
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    World's Leading Cruise Lines
    
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<p>The highest-rated premium cruise line in the world, Holland <person>America Line</person> is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, <person>Princess Cruises</person>, Cunard Line, Seabourn Cruise Line and Costa Cruises.  Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.</p>
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    CONTACT:  Sally Andrews
    PHONE:    800-637-5029
    FAX:      206-262-5934
    EMAIL:    pr@hollandamerica.com



    

For further information: For further information: Sally Andrews of Holland America Line, 1-800-637-5029, FAX,+1-206-262-5934, pr@hollandamerica.com Web Site: http://www.hollandamerica.com


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