Introducing Kahlúa(R) Original K-Cups(R): A unique coffee tasting experience
that will spark your curiosity!

TORONTO, Sept. 23 /CNW/ - Explore Your Curiosity(TM) with an extraordinary new coffee experience. Timothy's World Coffee, in collaboration with Kahlúa(R), the world's number one coffee liqueur, presents the new Kahlúa Original Coffee K-Cup(R). The Kahlúa Original K-Cup(R) offers a distinctive coffee tasting experience that it is sure to stimulate the palate in an unforgettable way. Timothy's Kahlúa Original is the first ever liqueur branded K-Cup(R) available in the market. It is packed in single serve portion packs, specifically formulated for use in Keurig(R) Single Cup Brewing Systems.

Kahlúa and Timothy's use only the finest quality 100 percent Arabica coffee beans. This mutual commitment to superior coffee ensures that the Kahlúa K-Cup(R) offers exceptional quality and a distinct taste experience. The coffee used is a smooth roast that captures the unique, rich flavors of Kahlúa with accents of vanilla and caramel; it is sure to leave a lasting impression.

"The Kahlúa Original K-Cup(R) elevates the single serve coffee drinking experience to the next level" said George Michel, President & CEO of Timothy's. "This is an exciting opportunity for Timothy's to provide an innovative approach to a time-honored tradition. Both loyal Kahlúa drinkers and Timothy's coffee enthusiasts alike will be impressed by the distinguishable tastes of Kahlúa."

"Consumers have always associated Kahlúa with quality coffee and ingredients and this is another opportunity for them to experience its distinctive flavor and enjoy a Kahlúa moment," said Daniel Lundberg, Kahlúa Global Brand Director. The partnership was coordinated by The Licensing Company.

The new K-Cup(R) will complement a growing line of Kahlúa licensed products and will make its debut at the National Automatic Merchandising Association National Expo taking place in Chicago on September 23.

    
    About Kahlúa
    ------------
    

The world's number one selling coffee liqueur, Kahlúa was created in 1936 deep in the heart of Mexico. Kahlúa is made from 100 percent Arabica coffee beans that are shade grown in the foothills of Mexico and roasted to perfection. The coffee is blended with the finest rums and sweetest vanilla to create the exotic taste that is uniquely Kahlúa. This distinct taste has received international acclaim, including silver at the 2007 International Wine & Spirits Competition. Kahlúa is operated and marketed globally by The Absolut Company, a business unit of Pernod Ricard.

    
    About Timothy's World Coffee
    ----------------------------
    

Founded in 1975, and headquartered in Toronto, Ontario, Timothy's Coffees of the World Inc. is a purveyor of specialty gourmet coffee and operates approximately 150 restaurants in North American and Asian markets. Timothy's purchases the finest Arabica coffee beans from around the world and roasts these premium beans at its own coffee roasting facility. Roasting coffee beans is an exact science, and Timothy's meticulous roasting and testing practices ensure that each batch is roasted to perfection. The result is extraordinary coffee with rich aroma and superior quality.

Timothy's Coffees of the World Inc. is an affiliated portfolio company of Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm focused on leveraged buy-outs, equity, debt and other investments in market-leading companies.

    
    About The Licensing Company
    ---------------------------
    

The Licensing Company (TLC) specializes in creating long-term brand extension programs for some of the world's leading brands. TLC was founded in London in 1996 by Angela Farrugia and Melvin Thomas. TLC's portfolio includes well-established brands such as Coca-Cola, Welch's, Kahlúa, Lysol, Airwick, IBM and BIC.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Timothy's World Coffee

For further information: For further information: Media Contact: Tracey Noakes, (416) 638-3333, traceyn@timothys.com

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Timothy's World Coffee

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