Introducing COBRA-PUMA GOLF Canada - A division of PUMA Canada

MONTREAL, June 21 /CNW Telbec/ - Sportlifestyle brand PUMA announces the acquisition of Cobra Golf, which will combine the Cobra and PUMA Golf brands to create a new company. As part of this acquisition, effective July 1st 2010, PUMA Canada will be the exclusive managing entity of this newly formed division called COBRA-PUMA GOLF Canada. This new division will be the selling, marketing and operational arm for both PUMA Golf's inventive footwear, apparel and accessories designs and Cobra Golf's advanced equipment, with superior performance. COBRA-PUMA GOLF Canada will help bring the game to golfers of all abilities, attitudes and styles across the country.

"We are extremely excited about the unification of the COBRA and PUMA GOLF brands under one roof. With Canada being one of the strongest golf markets in the world, it was crucial we had the right team in place to execute our mission to be the most desirable sportlifestyle golf company in the industry. With such a skilled and experienced team in Canada, it was a natural fit to have both brands represented in this new division of PUMA Canada, under Ted Fletcher's strategic leadership, " said Bob Philion, President of COBRA-PUMA GOLF.

COBRA-PUMA Golf CANADA will be led by Ted Fletcher, President of PUMA Canada and long time industry professional within the golf trade. An industry expert, Fletcher will also take a seat on the newly formed Board of COBRA-PUMA GOLF. Fletcher's expertise and keen understanding of the golf world prompted this appointment and will surely bring a fresh perspective to the newly formed company.

"PUMA Golf and Cobra are well respected and strong brands in the Canadian market, and we are confident and excited to propel them to new heights", said Ted Fletcher. "It's also an honour to be at the forefront with the global COBRA-PUMA GOLF team as a member of the board. I am excited for new opportunities to come for COBRA-PUMA GOLF in Canada and around the world."

"We are also pleased to announce the hiring and appointment of Adam Cox to the integral position of Brand Director, Cobra Golf Canada. Adam, a highly recognized individual within the golf industry, was a long time employee of Acushnet Canada and we are very excited he has taken this opportunity to join our company and assume a leadership role from the outset of our development of the Cobra brand", said Ted Fletcher. Adam will officially begin his tenure with COBRA-PUMA Golf CANADA on Monday, June 21st in our corporate headquarters.

COBRA-PUMA GOLF CANADA will take over full control of Cobra sales, distribution, operations, merchandising and marketing across the country as of July 1, 2010. The newly formed division will be located in PUMA Canada corporate headquarters in Ville St. Laurent, Quebec.

Together, COBRA-PUMA GOLF has a strong and globally diverse on-course portfolio of products and athletes. Both Cobra and PUMA Golf are represented by the recently signed Alexis Thompson, who made history on June 16th 2010 as the youngest female golfer to turn professional. Cobra Golf is represented by 2010 Honda Classic winner Camilo Villegas, 2010 World Golf Championships-Accenture Match Play Champion Ian Poulter, and long-hitter J.B. Holmes. In addition, Cobra Golf offers a strong line-up of high-performance clubs, including the S2 family of drivers, fairways and irons, along with the recently introduced Baffler Rail Hybrid. PUMA Golf is represented by hot PGA Tour rookie Rickie Fowler; Swedish sensation and two-time LPGA winner - including the 2009 LPGA Championship winner, Anna Nordqvist; the always fashionable Swedish golfer and three-time European tour winner, Johan Edfors; and in Asia, PUMA Golf is represented by Hideto Tanihara, Japanese Golf Tour superstar and winner of eight professional tournaments as well as young Japanese Ladies Professional Golf Association (JLPGA) ingénue, winner of the 2008 money list for the JLPGA and 11-time JLPGA tournament winner, Miho Koga.

For more information about COBRA-PUMA GOLF products and collections, visit golf.puma.com and cobragolf.com.

COBRA-PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA-PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes Cobra Golf's high performance drivers, fairways, hybrids and irons, as well as PUMA Golf's sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA-PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA-PUMA GOLF is a part of PUMA AG, one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit golf.puma.com and cobragolf.com

SOURCE COBRA-PUMA GOLF CANADA

For further information: For further information: Curtis Begg, COBRA-PUMA GOLF CANADA, a division of PUMA Canada, 1-888-893-3199, Curtis.Begg@puma.com

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COBRA-PUMA GOLF CANADA

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