Interview/Photo opportunity - Kraft Peanut Butter Bears Spread the Feeling
with Free Hugs at Ontario Place

TORONTO, July 23 /CNW/ - Join Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy' as they give free bear hugs at Ontario Place in an effort to relieve hunger in Toronto. For each hug given, Kraft Peanut Butter will donate one 500 gram jar of Kraft Peanut Butter to Daily Bread Food Bank. For those who can't make it to Ontario Place, help Spread the Feeling online by visiting www.spreadthefeeling.ca to send a virtual hug. Whether it's online or in person, Kraft hopes to generate enough hugs to donate up to 20,000 jars of Kraft Peanut Butter to Daily Bread Food Bank.

Daily Bread Food Bank experiences a steep decline in donations during the summer months when many Torontonians are on vacation. Unfortunately hunger never takes a vacation, which means donations are especially important this time of year. Daily Bread Food Bank has been leading the fight against hunger in Toronto, addressing approximately 73,000 client visits to one of their 171 member agencies every month, 34 per cent of those being children. Peanut butter is an important food product as it is a source of four essential nutrients and is a part of the array of nutritious foods that helps adults and children get the balanced diet they require.


Who:

Sarah Anderson, Communications and Marketing Officer Daily Bread Food Bank
Lindsay Rogers, Associate Consumer Promotions Manager, Kraft Canada
Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy'

Where:
Ontario Place
By the Mini Bumper Boats at the Market Square

When:
Saturday, July 24th
11 a.m. - 4 p.m.

www.spreadthefeeling.ca

SOURCE Kraft Canada Inc.

For further information: For further information:

Michelle Elmaleh/Noor Marzook

Edelman

416.357.5633/416.400.2080

michelle.elmaleh@edelman.com, noor.marzook@edelman.com

Organization Profile

Kraft Canada Inc.

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