INTERVIEW/PHOTO OPPORTUNITY - Kraft Peanut Butter Bears Spread the Feeling
with Free Hugs at ByWard Market

OTTAWA, July 17 /CNW/ - Join Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy' as they give free bear hugs at ByWard Market in an effort to relieve hunger in Ottawa. For each hug given, Kraft Peanut Butter will donate one 500 gram jar of Kraft Peanut Butter to The Ottawa Food Bank. For those who can't make it to ByWard Market, help Spread the Feeling online by visiting spreadthefeeling.ca to send a virtual hug. Whether it's online or in person, Kraft hopes to generate enough hugs to donate up to 7,500 jars of Kraft Peanut Butter to the Ottawa Food Bank.

The Ottawa Food Bank experiences a steep decline in donations during the summer months when many Ottawa residents are on vacation. Unfortunately hunger never takes a vacation, which means donations are especially important this time of year. Supporting more than 140 food programs, the Ottawa Food Bank helps 43,000 individuals per month, 16,000 of whom are children. Peanut butter is an important food product as it is a source of four essential nutrients and is a part of the array of nutritious foods that helps adults and children get the balanced diet they require.

    
    Who:      Peter Tilley, Executive Director, Ottawa Food Bank
              Meghan Toll, Product Manager, Kraft Canada
              Kraft Peanut Butter Bears 'Smoothie' and 'Crunchy'

    Where:    ByWard Market
              South-west corner of ByWard Market Square and George Street

    When:     Saturday, July 17
              11 a.m. -4 p.m.

                           www.spreadthefeeling.ca
    

SOURCE Kraft Canada Inc.

For further information: For further information: Michelle Elmaleh, Noor Marzook, Edelman, 416-357-5633, 647.261.8876, michelle.elmaleh@edelman.com, noor.marzook@edelman.com

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Kraft Canada Inc.

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