An Unexpected Auto Industry Pacesetter
ROB magazine profiles the evolution of Hyundai
TORONTO, April 28 /CNW/ - Car manufacturers have taken a beating these last few years. Yet, despite a recession and a challenged industry, 2009 was a banner year for Hyundai. So how did the Korean car maker manage to sell more than 100,000 vehicles in 2009 and become the hottest import in Canada? Supporters say Hyundai made a science of car making. But success for this car manufacturer is about the country where it was born, the leaders who have run the business and the savvy decisions they've made.
Writers John Daly and Mitch Moxley reveal the details of Hyundai's transformation and road to success in the May issue of Report on Business magazine, available Friday, April 30.
Also in this issue of Report on Business magazine:
Search and destroy - Is a Super Bowl ad really worth $3 million? The answer to this question may lie in the terabytes of data that Google processes through its servers every day. But that doesn't mean advertisers will like what they find. Writer Omar El Akkad reveals what Google can teach us about advertising and whether or not it even works.
Keep it simple, %#?+@! - A person can spend their entire life tinkering just to patent one great idea. Robert Dickie has had hundreds of them--from toothbrushes and night lights to medical lasers. Canada's most prolific inventor believes great things come in small patents. Writer Chris Nuttall-Smith examines why inventing is not about digital widgets - but rather solutions to everyday problems you didn't know you had.
Report on Business magazine is Canada's most-read business publication. Published on the last Friday of every month in The Globe and Mail, Report on Business magazine offers readers insightful, award-winning coverage of Canadian and global business and economics and is available with copies of The Globe and Mail and online at www.reportonbusiness.com/magazine. The Globe and Mail is a division of CTVglobemedia, a dynamic multimedia company that also owns CTV, Canada's leading private broadcaster.
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